Property staging firm secures £250,000 investment to grow agency partnerships

A home staging firm that partners with estate agents to present properties has secured financial backing.

Lemon and Lime Interiors has received £250,000 of funding from MEIF Maven Debt Finance, part of the Midlands Engine Investment Fund (MEIF).

The fund is backed by the British Business Bank and also marks Maven’s 100th client through the MEIF scheme.

Lemon and Lime said the funding will help it continue to expand its services and premium agent partnerships, with the team having recently appointed two new senior finance and marketing staff, with further sales and operational roles and serviced locations to come. 

The firm has supported more than 850 occupied and vacant home stagings, which it said has helped achieve sales up to four times faster than comparable properties - often above the asking price.

Elaine Penhaul, founder and director of Lemon and Lime Interiors, said: “The core mission of our business is to ensure speedier transactions and higher prices for property owners, developers and estate agents. We’re focused on creating waves in the industry in order to change outdated and unhelpful marketing tactics currently overused in the property sector.”

Richard Brighty, investment manager at Maven, added: “Lemon and Lime is an innovative and award-winning team servicing the Midlands and beyond. It has a unique market proposition and is the perfect example of the type of ambitious and forward-thinking company we aim to support. 

“Elaine is a very accomplished leader and inspirational to her staff and customers, it has been a privilege to work together as we mark our 100th new customer milestone.”