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The Guild of Property Professionals has launched a new Ezine system to boost member marketing.
Agents will be able to create digital magazines that are an enticing way to present properties and articles online alongside interesting lifestyle content, increasing the interaction of their communication with clients.
Members can tailor each campaign to their specific needs, from the magazine cover, to selecting specific offices, properties, advertisements, or articles to include
As part of the membership, The Guild can also distribute the Ezine to the agent’s database for them.
Iain McKenzie, chief executive of The Guild, said: "We are dedicated to providing our Members with the latest tools and technologies to excel in their estate agency endeavours.
“Our new Ezine system not only simplifies marketing but also elevates the way our Guild agents present their listings to potential buyers."
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