EA X 9 Industry Event set for 4th Oct in London

In this latest article from the team at Iceberg Digital, they discuss the annual Estate Agency X event, titled 'Mastering the New Era'.

The annual Estate Agency X event around the future of Estate Agency returns for EA X 9 in October and this year’s event is entitled: 'Mastering the New Era'.

As we approach 2025, halfway through the decade and in this new era of technology, branding, and innovative ways of working and thinking, the event promises to untangle all these things and help agents to see a clear path forward for their business.

The line up of speakers from both inside and outside of the industry is impressive. Here is a bit more about what you can expect and why it has become a must go to event for so many agents looking towards the future…

Estate Agency X was started back in 2018 in a private members club in London with around 25 people in attendance but has grown over the course of the past 6 years into a boutique industry event that agents interested in the future of estate agency travel to from all over the country.

 It is a very different kind of set up to the usual industry events as there is no gauntlet of suppliers to walk through trying to sell you the same things that you saw at the last event you went to and there are no sales pitches on stage.  Instead, the event centres around out of industry experts and inside industry experts talking about the future of Estate Agency.

Enhanced customer experience

This year’s event will address the critical issues facing estate agents today, including the danger of being seen merely as middlemen for portals like Rightmove, the challenge of public perception and the need to demonstrate value. The event promises to explore strategies to reinforce the role of estate agents, improve public perception through enhanced customer experience and transparency and highlight the unique skills and expertise agents that the new era of estate agency will bring.

Additionally, the rise of the self-employed model and its implications for traditional independent agencies in the future will be discussed with some of the most successful independent agents that have implemented the model discussing the pros and cons.

Alongside this, how integrating AI and technology will support the scaling and growth of your business and strategies for helping agents justify higher fees and differentiate themselves from a crowded marketplace will be two of the main themes running throughout the day.

In terms of the main speakers on the day, there are some great people to learn from scheduled to speak, including, Mark Burgess who is an acclaimed author of two best-selling business books on the synergy between marketing and data, driving unstoppable companies. Daniel Priestley, an award-winning serial entrepreneur who has built and sold several successful businesses, written 5 books on starting and scaling businesses and had over 2.5m views of his appearance on Diary of a CEO. Mike Symes, former Head of Marketing and Vice President at Bank of New York Financial and an accomplished marketing and branding strategist, speaker, and published author as CEO and co-founder of a multi-award-winning agency. Plus, leading world-class estate agents, talking about self-employed models, lead generation and increasing fees and market share.

The event itself will be held in London, right on the doorstep of Liverpool Street Station, on the 4th of Oct. For more information and to grab tickets to the event click here.