Rightmove prepares ad campaign for 'busy autumn selling season'

Rightmove is launching a new national marketing campaign to coincide with what is hoped to be a busy autumn selling season.

The campaign continues to focus on Rightmove’s vision to give everyone the belief that they can make their move, driving even more people to agents’ brands and properties.  

Rightmove will be returning to TV, kicking off with an updated version of the brand’s ‘Dunk’ TV ad.

It will launch across several high-profile slots including Channel 4’s coverage of the 2024 Paralympics, which runs from the 28 August until 8 September.

The new campaign will also feature out-of-home placements across the UK from September until early November.  

The posters will present fresh and playful creative designs that highlight the diverse range of home moves on the portal such as a seven-bedroom thatched cottage in the woods or a Baker Street townhouse with a room to think. 

Matt Bushby, chief marketing officer at Rightmove, said: "Alongside our sponsorship of The Voice UK, Rightmove will be present across high-profile TV slots and outdoor nationwide this autumn, designed to capture the attention of potential home-movers considering their next move. 

“We've already seen an uptick in moving activity since the first interest rate cut a few weeks ago, and our presence across various high-reaching channels aims to drive even more people to our agents' brands and properties this autumn.”