Archive

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

Auctions are increasingly moving online but firms are becoming concerned about chasing payments from buyers after the hammer falls. Research among members...

It’s the oddest thing. Surely, the most fundamental requirement of an estate agent having won an instruction, is to get it...

I came across something which genuinely shocked me the other day. It was research showing that 1.7 per cent of homes listed...

There are many features and functionalities a website must have to be successful. Ultimately, the purpose of your website should be...

Drone technology has come on a long way in recent years, with different use cases across various industries. New developments in...

What estate agency is going to look like in the post-pandemic world, and what the role of the physical branch will...

I recently saw a fly-through video for a home on sale for well over £2m. The imagery was good (made better by...

Who are you and what does it say on your business card?  Thom Hudson, photographer at Meyers Estate Agents What is Meyers...

Changes to the way the property market operates over the last year - with increased flexibility and remote interactions - has...

Here at Giraffe360, the PropTech startup, we have raised a £3.5 million funding round to further accelerate our product development and...

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

Whilst Estate and Letting Agents have adapted their operations during COVID-19, to ensure safer working practices under Government guidance, ‘virtual property...

As you know, having professional images of your properties is the best (only?) way to get people wanting to step through...

Floorplan and photography supplier FocalAgent is making a free offer to every agent in the UK during the virus crisis -...

“There won’t be a single home but millions of different homes”, is one quote.  “There will be an end to gadgets”, is...

Zoopla is mining data from users of its website to target sellers on Facebook and Instagram, producing leads and making it unnecessary for agencies to...

If agents ran their databases more efficiently, the property portals might find themselves redundant. Controversial opening statement aside, the reality is that...

It’s been a busy year for Giraffe360. Following its £1 million successful funding round in January and moving its headquarters from...

Having a responsive website - one which is designed to automatically resize to fit the size of the screen of the...

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

Virtual tours are a compelling way of enhancing a property’s potential through online marketing, increased transparency and efficiency for agents, and...

There’s no end to the PropTech and photography solutions available to estate agents these days to help them sell good, old-fashioned...

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

Is there really any true value to an estate agent in our current climate? Will there be a role for traditional agents...

Firstly, my sincere apologies - it has now been over a month since my last PropTech blog, doesn’t time fly!  In the...

Floor plans are an essential marketing tool, which play an important part in helping an estate agent sell a home.  A floor...

Virtual Staging is about presenting a property in the most appealing way to potential buyers. Many consider virtual staging is deceiving...

Cost-effective marketing will always be an important part of growing an estate agency business. I'm often asked about the ways in which...

A one branch agency claims it takes prospective buyers approximately two seconds to decide whether to click on an online property advert. Redmove,...

Yesterday we reported Rightmove’s new TV advertisement - today, Zoopla announces the launch of a new national marketing campaign which includes...