Agents who do not use local newspapers to advertise their properties may be cutting costs, but they aren’t using all the marketing tools at their disposal.
And that, says agent Colin Shairp, is curious for a business model that demands maximum exposure.
Shairp, who operates the Fine and Country brand in southern Hampshire, and also owns his own Town and Country Southern business, says it is wrong to think that newspapers belong in the age of the dinosaur.
He gives good reasons from his own experience as to how the property pages of local newspapers generate new and lasting relationships.
He says: "The fact is that many people love their local paper and read it from cover to cover, including the property section even though they may not be thinking of moving. But suddenly an article, or property picture, catches their eye and they are on the phone."
Read more in his blog today.
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Comments
Good blog from Colin.
The only thing I would add is that from my experience the best results come from building a relationship with a weekly paid for publication.
Free papers, a waste, and daily papers too expensive and short lived.
Good blog.
..."new and lasting relationships"?
I want to make profit, not shag 'em.