Sheffield United’s new sponsor, local estate agency Redbrik, is to have the club’s main stand named after it - although it currently carries the name of local Olympic sporting hero Jessica Ennis-Hill.
However, the athlete says she “completely understands” the reasons behind the change.
Redbrik has completed a three year deal to sponsor the Bramall Lane stand at the Club's ground and comes in the wake of the recent appointment of new manager Nigel Adkins.
Fast-growing Redbrik has made significant inroads into the Sheffield property market since being launched two years ago by founders Mark Ross and Julie Bulheller.
They launched Redbrik in Glumangate, in the heart of Chesterfield two years ago, opening a second branch at Sheffield and have just recently celebrated the opening of a third branch at Crystal Peaks Shopping Centre.
The rest of the senior team is completed by director Michael Parry, who heads up the Millhouses office, and Peter Lee who oversees the Crystal Peak operation.
"We are delighted to be entering into a partnership with the Blades," said Mark, a lifelong Unitedite. "We operate across the region but our Sheffield offices are very much in the heart of the United fan base so a relationship with the club is an ideal and timely way to further build our profile. In coming weeks we will be announcing an initiative for fans which will help them buy their season ticket in the future."
Jessica Ennis-Hill writes on the club’s website that “it was a real honour to have had the Bramall Lane stand named after me in 2012 in recognition of my Olympic achievements. However, I completely understand the need for Sheffield United to recognise the valuable contributions of its sponsors and want to wish the club and the team all the best for the forthcoming season."
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Hmm, stand named after Olympic hero and national treasure or estate agency no-one's ever heard of. Tough choice.
You are an awfully bitter young man, Rob. How are those sour grapes tasting this morning?
They're obviously not an obscure, irrelevant little estate agency if they're sponsoring Sheffield's biggest team! (Waits for Wednesday fans to come here to tell me otherwise)
disgusting deal and a disgrace to Olympic athletes...
If they're sponsor, I think they have a right to be displayed prominently inside and outside the stadium. If that includes a stand, so be it. Jessica Ennis-Hill says she understands and fully supports the decision. The public and fans might not be too enamoured with the change, but Redbrik has the right to look out for its own business interests. Their growth is to be admired. I can't say I'd heard of them before now, but it looks like that will change over the coming years.
Not sure I really agree with this. Yes, the sponsor has a right to be plastered wherever they want - I'm sure they're paying a hefty whack for the privilege - but I'm not sure it should be at the expense of Sheffield's favourite daughter. The stand was only named in her honour a few years ago, why strip it away now? Could you imagine Forest doing the same to the Brian Clough stand or Manchester United to the Sir Alex Ferguson stand? No, me neither.
Good to see a local estate agent thriving, but I think Redbrik are taking things a bit far by demanding a stand named after them. Bramall Lane will soon be known as the Redbrik stadium, I'm sure.
The estate agent is sponsoring the club - therefore surely it should be able to have the appropriate amount of advertising no? Jessica Ennis-Hill herself has also told us that she agrees and understands and yet there are still people slating the estate agent for it. Madness.
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