The annual RESI conference, usually dominated by developers and debates over housebuilding totals, is this year to include a discussion on online agents for the first time.
Rob Ellice, chief executive of easyProperty, is giving a key speech in a session at this autumn’s conference entitled ‘Clicks vs Bricks Revolution – Agents under the Spotlight!’
The session will look at how online estate agents operate within the industry, comparing this to the business models that have evolved in the travel and leisure sectors. The debate will also consider brand recognition and customer service initiatives, and how the sales and lettings sectors can keep up with fast moving innovations.
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Can't see it being a very long speech. "Online agents still account for less than 5% of the market, the end!"
The 'generational divide' in housing section sounds particularly interesting, much more so than the tired online vs. traditional debate. The difference in expectation and housing aspirations between generations is something we've noticed in some of our key areas like Hackney.
It may be tired, Karl. But that doesn't mean it won't be interesting to hear what easyProperty have to say and to hear their assessment of their first year in agency.
Simply the inclusion of a discussion concerning online agents is a great achievement and a step in the right direction. This in itself demonstrates its impact on the property world.
No-one is claiming that online agents are going to take over the property industry John, but they sure are ruffling a few feathers and getting people to change their mindset on the different, and most cost-effective ways in which selling a home can be done.
You may be right, Tom. But if it's just about 'ruffling feathers' and you're not going to 'take over the property world', why should the debate 'dominate' a conference which clearly has some other very important issues to be discussed...
If online is only 5% remember this is from 0% just a few years ago so it’s actually massive growth likely to increase rapidly once we see bigger players enter the market. Where Easy go might we next see Virgin, Barclays, Tesco, Amazon? We’re doomed….doomed I say!
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