John D Wood, one of Countrywide's two high-end brands operating in London and southern England, has produced a cinema commercial to be released later this month.
‘Welcome Home’ is a 60 second commercial taking the form of a series of reminiscences, woven together by a tale of family, laughter and love.
The agency worked with Brighton-based SeeThat. The brief was to create a production worthy of the integrity and heritage of John D Wood & Co; it was written and directed by Sam Widdows, whose past work includes commercial campaigns for HSBC and Guinness. The principal actor is Anthony Edridge, who has been in Hollywood movie Zero Dark 30 as well as in TV and theatre productions.
“Rather than the usual ‘corporate video’ we wanted to communicate more of the personal side of property and evoke positive emotions in our audience" explains Richard Page, John D Wood's marketing director.
"We're really excited by the result and will be showing the film in cinemas in our office areas to raise brand awareness. We'ill also be releasing it through our social media channels. This kicks off a big video push for 2016 with much more content to be released during the year” he says.
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Cinema ads for estate agents... well, at least it's something a little different.
Have to say the ad itself looks a little on the boring side - but i guess in the cinema there's no escaping you have to watch them, so might work!
Cinematic? Yes. Stylish? You could make a case for it. Cheesy as hell? Yes, sir!
It might look very slick, but it still falls for the same trap that nearly all property adverts do - that of being completely, irredeemably naff!
I quite liked it. Better than some of the offerings you see from estate agent. Boring? Maybe a little bit. And I'm not sure if cinema ads for estate agents will be very welcome, but it's an interesting idea nonetheless.
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