Hybrid estate agency YOPA - standing for YOur Property Agent - says it is going to launch across England and Wales later this month.
YOPA, which operates chiefly online but with a combination of local property managers, has operated pilot services in the Granada and Meridian regions.
The roll-out will include TV, radio, print media and online advertising.
The London-based company says it has so far hired over 100 local managers and claims it will have a further 60 in place by the summer. It says “a number of them” have previously worked in agency.
“We conducted six-week regional launches in the Granada and Meridian regions before Christmas and the consumer response has been overwhelmingly positive. Vendors who have used YOPA tell us they like the combination of experienced local property managers who know their territories and powerful technology that supports their activity” according to Daniel Attia, one of two managing directors of the company.
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Your Online Purplebricks Doppelganger Agent anyone?
Looks like a bit of a vanity project from wealthy young entrepreneurs. Could be wrong, but that's the impression the pic gives off. Also not sure about the name.
Still, I wish them luck. They are certainly showing some serious ambition, especially with the amount of advertising they are committing to.
We've long believed in the hybrid model at Chimneypots, and now our customers do to. Providing the best of both worlds for our customers is paramount, which is why our local knowledge in the areas of Southampton and Portsmouth and unrivalled technology provides a winning combination.
Traditional and online agents seem to be locked into a permanent feud over what they both can offer, but combining some of the features from each is likely to be the answer! Simple!
Nice bit of backtracking from YOPA. Last week it stood for Your ONLINE Property Agent.
So, what are you?
Nice bit of backtracking from YOPA. Last week it stood for Your ONLINE Property Agent.
So, what are you?
Another silly one word name, anyway it made us smile
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