Zoopla Property Group claims that in the past two weeks, over 40 agency branches have returned to listing on Zoopla and Primelocation.
In a statement released yesterday, the portal says recent returners include multi-branch agencies like Howard Cundey operating in Surrey, Sussex and Kent, and Jeffries operating in Hampshire.
Other returners include multi-branch firms including Taylor Millburn in Essex, JonSimon in Manchester and Midcalf Nicholls in Stourbridge “as well as a raft of independent agencies” says ZPG.
“Agents now firmly grasp the ZPG value proposition and cannot afford to be at a competitive disadvantage, using services that simply do not deliver value for their business” claims Mark Goddard, managing director of ZPG Property Services.
ZPG recently reported record levels of appraisal leads for member agents, up 18 per cent year-on-year.
A spokesperson for OnTheMarket responded this morning by saying that while the portal was disappointed that any agency should withdraw its support, there were two “inconvenient facts” remaining for ZPG.
"Firstly, according to its trading updates, Zoopla's latest UK agency partner figure of 13,275 - announced on August 31 2016 - remains 19% down compared to the figure of 16,373, announced on September 30 2014, which was prior to the launch of OnTheMarket.
"Secondly, OnTheMarket continues to grow and the number of agent branches listing on the website at the end of September 2016 had increased by 16 per cent year-on-year."
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PSG, ZPG, Uswitch - thats a lot of collective consumer data in data flow systems.
As fees for agents get knocked by budget entrants, portals seem to be doing very well. Appears agents collect data and digital platforms make much more via data handling. looks like agents are in the right game, just on the wrong side of the fence.
Couldn't agree with you more than that. We get some very personal information about our clients and NEVER use it. These new companies are not looking at the house sale or letting as a stand alone transaction. They are looking at building a loyal customer base that returns again and again not just for a one off move every ten years or so, but switching energy providers (£50-100 kick back), Remortgage (£100-200), solicitors (£50-150), contractors (5-10% of contract), insurance (£50-150). The list is endless. ZPG is very far ahead of the game
More good news for OnTheMarket. Where's Springett's take on this? He was quite happy to talk plenty when things were going reasonably well a few months after launch, but he's been suspiciously quiet ever since.
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