Estate Agent Today readers are amongst the first to be able to see Fine & Country’s new TV advertisement to be launched on Channel 4 next month.
Fine & Country believes this is the first television ad campaign by a premium brand estate agency.
Earlier this month Fine & Country chief executive Jon Cooke told EAT that the four month campaign will take place on Channel 4 “because of the channel’s property content and its demographic.”
The ads involve some of the agency’s vendors and their properties and will appear for the first time just ahead of the traditional Easter start of the spring property marketing season.
“It’s going to emphasise the lifestyle and how we’re the premium property brand for people living and working in the UK. It’s going to tell potential vendors and landlords who we are and point them to our website” Cooke has told us.
Fine & Country says the ads are expected to reach 20.1 million viewers during the course of the campaign between early spring and mid-summer.
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Nice ad!
Anything is better than Zoopla's!
Nice advert, but surely their target market is very small, is it not? How many people viewing this ad will realistically be able to afford the sort of properties that Fine & Country advertise?
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