A Scottish estate agency has announced the details of a unique sponsorship with two football clubs.
McEwan Fraser Legal is now the official sponsor of both Dundee and Dundee United.
The 21 branch agency's name and logo will adorn both clubs' kits from the start of the next football season.
Players from both clubs came together last week to pose in their new shirts atop Dundee Law.
“We’re proud to be launching our joint support as main club sponsors of both Dundee and Dundee United. We are the first company to ever sponsor these two clubs simultaneously,” says Ken McEwan, McEwan Fraser Legal’s chief executive.
“This is a major scoop for our company and demonstrates our ambition in growing our brand and we look forward to working with both clubs.”
He says Dundee is a hugely important city for his firm and that the agency is delighted to be a part of a period of positive change in the area.
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Being Scotland's (in my view of course) MOST EXPENSIVE Estate Agent they can certainly afford to do this. They used to Sponsor Hibs another Championship club just like DUNDEE Utd now !!!
Interesting. Is this a first? I'm fairly sure City and Rovers have never shared the same sponsorship. Or Inter and AC. Or, for that matter, United and City or Celtic and Rangers.
I'd wager that this is the first time two rivals teams from the same city, who both take the city as their name, have used the same sponsorship. But I could be wrong :)
No Rangers and Celtic had numerous sponsors the same. Tenents Lager / NTL (now Virgin) advertisers were too afraid of being seen as one side !!
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