Zoopla says it delivered a record number of unique appraisal leads to its agent members in December, up 112 per cent on the same month in 2015.
It calculates the total value of appraisal leads sent during December was worth over £25m in potential fees.
The Zoopla Property Group announcement came a day after a series of testimonials were issued by OnTheMarket, some of which concentrated on OTM lead quality and numbers.
ZPG says the total appraisal leads generated by its Zoopla and Primelocation portals during 2016 were up 31 per cent on the previous year, and worth over £250m in potential fees to its members.
“ZPG generates more appraisal leads than any other website as a result of its unique valuation tool which allows homeowners to contact local agents with a view to instructing them” says a statement from the group.
“Whilst we continue to be one of the largest generators of applicant leads for estate and letting agencies in the UK, our unique ability to generate significant and increasing volumes of appraisal leads is delivering exceptional value” claims Mark Goddard, managing director of ZPG Property Services.
“It is clear that ZPG members have a huge advantage when it comes to winning new business as prospective vendors and landlords use our websites to help them to identify and select a local agent” he says.
Meanwhile a separate statement from Angels Media, which publishes Estate Agent Today, said its automated valuation tool ValPal generated over 21,000 leads during December for the 2,500 branches in its network.
Angels Media says this adds up to £82m in potential fees for customer agents, calculated on an average property price of £300,000 and a typical commission of 1.3 per cent.
ValPal gives users an instant valuation on their property if they input a small number of details to an agency’s website; the agent is then automatically alerted by the tool, allowing them to get in touch personally with the individual seeking the valuation.
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Shockingly poor leads
Unfortunately very few leads from ZPG are people wanting to do business, mostly (about 95%) are people having clicked the wrong button, or expecting something else when they click.
I do however have good levels of success with Valpal!
ValPal and other tools are starting to give control back to local agents, the local paper is dead, leaflets are dying but new ways to communicate with your local market are taking their place
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