Yopa - the online agency enjoying large-scale financial backing from Savills and LSL Property Services, the owner of Your Move - has appointed a retail guru to lead its marketing onslaught.
Pip Heywood’s role as chief marketing officer will include responsibility for all aspects of the agency’s branding and advertising.
Her 15 years of experience includes roles at Hovis and Imperial Leather, as well as Shop Direct and - for the last five years - MoneySuperMarket. A statement from Yopa says that at MoneySuperMarket Heywood “contributed to a meaningful increase in the business’ brand revenue through creative, award-winning campaigns.”
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Good luck with that.
A wannabe Alison Platt?
Obviously no-one at Yopa has ever heard of Countrywide then!
*facepalm* - estate agency isn’t “retail”, it’s “agency”. I sometimes wonder how the bosses at Savills and LSL can back this sort of idea. It won’t work.
Why do people from any industry think they know more about our business.?
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