An estate agency in Portsmouth has sold a house subject to contract after nothing more than a video tour filmed by the owners.
A team from the city’s Pink Street agency was scheduled to meet the owner at the property for photos, floorplan and description but the lockdown was put in place.
Instead the owners prepared a video tour of their own.
The agency sent this to prospective buyers and started generating interest. One of them made an offer and after Pink Street’s due diligence was completed, the owners happily accepted the offer.
The vendor - Colleen - says: “We were worried that we wouldn’t be able to sell because of the Coronavirus but we thought we’d give it a go. I must say, I’m very impressed”.
Pink Street’s Matt Wilson adds: “This proves that where there’s a will, there’s a way. The lockdown has affected everyone and we’ve all got to do what we can for our clients. I’m so pleased this worked”.
Pink Street was founded in 2012 and operates in Portsmouth, Fareham and Gosport.
Meanwhile there’s been similar success for two Fine & Country agents.
Karl Rusk from Fine & Country Staffordshire says: “Last Friday, we were contacted by a buyer and we set up a virtual viewing with the vendor the next day at 10am, after we had registered and qualified the buyer.
“Around 15 minutes before the viewing, we gave the vendor’s number to the buyer who contacted the vendor via FaceTime and was shown around the property. The buyer was very keen on the property and wanted to make an offer. At this stage, I got involved and we were able to negotiate and come to an agreement.”
Rusk continues: “While it is in the early stages of the process and there is a proviso that the buyer will be able to view the property in person when the government restrictions are lifted before the sale goes through, it is good news that we are still able to market properties in this way.”
Another agent who recently agreed a sale on a property through a video viewing, Jo Parker from Fine & Country South West Sussex, says that in her situation the interested buyer was someone who had been classified as vulnerable and at risk.
“Before the official lockdown, the interested buyer was already self-isolating and, adding to that, the vendor’s son was unwell, so a video viewing was the only option. The vendor was able to give the buyer a video tour of the property, which they loved and wanted to make an offer on” she says.
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Its a poor reflection of our industry that it takes a pandemic to get the majority to have the tech in place for remote working and virtual " live stream" style walk throughs for consumers.
But, when your busy stuffing leaflets through doors offering free valuations and tweaking rightmove for a slightly better outcome, there's not much time left I guess.
Speaking up for Hunters of Camberwell!
We just got instructed on a sale of a property that was sold via video viewing!
It should be a standard industry protocol that in addition to normal photos there is a video walkthrough of the whole property and it's environs.
It DOESN'T have to be up to professional standards
Just the EA walking through and around with a mobile phone on video would suffice.
It is far easier for a prospective buyer to gain an appreciation of the property etc if there is a video.
Why this hasn't been done since quality video was available via mobile phones beats me!!
Such video would also be able to encompass the streetscape or other appropriate surroundings.
Potentially a commentary by the EA could accompany the video as well.
The EA could potentially add additional commentary giving a possibly better sales pitch than the dry written word.
Has got to be worth trying even if first attempts will inevitably seem a bit amateurish.
Nobody would expect property videos to be of Hollywood standard!!
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