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The major property portals have ruled out cuts and discounts to agency fees amid the cost of living crunch.
Estate agents, like all businesses, are facing increased transport and energy costs as well as other rising bills but support such as agency fee discounts and waivers that were provided by property websites during the pandemic appears unlikely in the current situation.
Speaking in an exclusive video interview with Estate Agent Today’s Nat Daniels, Zoopla chief executive Charlie Bryant explained why Zoopla has no plans to offer discounts at this time.
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He said: “We are all facing similar pressures.
“I understand agents are facing pressures and we recognise that offering them great value for money and something that they see helps their business and gives them a great return on investment is really important.”
Bryant said the current situation is different to the pandemic.
He added: “In early 2020 during the first Covid lockdown when the industry shut altogether, there was no activity in the agent space.
“At that point we were quick and in monetary terms were the largest to deliver discounts and support for agents.
“What we are facing now is a different situation but we are absolutely focused on return on investment.”
Bryant was also asked whether Zoopla’s staff redundancy plans would reduce the service it provides agents.
He said: “We are in consultation but I can reassure customers that this will not in any way affect the service.
“It is about running our business in the most efficient way so customers can run their business in the most efficient way and in a way which allows us to keep prices at a level that provides a good return on investment for customers.”
Jason Tebb, chief executive of OnTheMarket, told Estate Agent Today: "The Covid pandemic was an extreme event where we swiftly took steps to support our agents as the property market effectively shut down for a period of time.
“OnTheMarket has always been, and continues to be, committed to fair and sustainable pricing, offering exceptional value to our customers and a whole host of products and services that help agents do their jobs quicker, more efficiently and more cost effectively too, under all market conditions."
Can't say I expected any- as they say, their businesses are facing the same pressures ours are. The pandemic was a unique and (hopefully) once-in-a-lifetime event.
Given the quantity, quality, calibre and experience of the staff who are part of the consultation process I personally think it's a VERY BOLD thing to claim service will not be affected
The only reason portals exist is because they have our data. It makes no sense that we have to pay to give them our data so that they can make advertising and cross selling revenue. The charge is also substantial! ......am I missing something?
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Can't say I expected any- as they say, their businesses are facing the same pressures ours are. The pandemic was a unique and (hopefully) once-in-a-lifetime event.
Given the quantity, quality, calibre and experience of the staff who are part of the consultation process I personally think it's a VERY BOLD thing to claim service will not be affected
The only reason portals exist is because they have our data. It makes no sense that we have to pay to give them our data so that they can make advertising and cross selling revenue. The charge is also substantial! ......am I missing something?
You used to pay newspaper’s
Newspapers sell news. Our data attracts cross sellers to pay for adverts.
How about we pay per lead?
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