SmartBoards - OnTheMarket's dynamic QR codes generate...

OnTheMarket has inked a deal with Kremer Signs to supply agents with Smartboards to be added to For Sale signs - they will “generate a new type of lead” claims the agency.

The Smartboard is a slip that can be attached to the board of a newly instructed property and features a unique QR - this connect agents, buyers and sellers.

When the QR code is scanned the consumer is taken directly to the exact details of that property on the OTM website.

From here, the consumer can read full property details, call the agent using the phone icon which appears, or complete a contact form which is forwarded to the agent. When this lead form is completed, a confirmation SMS is sent to the consumer to confirm contact from the selling agent has been requested.

OTM says that by combining QR code technology with the traditional For Sale board, consumers can quickly access the property details of a listing with ease, allowing for more potential sales enquiries to be generated.

It is believed that Smartboards are a particularly effective lead generation tool in areas with high footfall and can also support with generating more valuation enquiries as more passive passers-by can also engage with the Smartboards.

Agents can also access analytics via a dashboard to keep track of activity such as the number of board scans and the details of leads which have been generated.

The launch comes after a successful three-month trial at the end of last year which saw a set of OnTheMarket agents introduce Smartboards, supplied by Kremer Signs.

As part of the partnership, OnTheMarket full-tariff agents receive 15 Smartboards per branch for free, along with preferential rates for future Smartboards.

OTM chief executive Jason Tebb says: “As technology continues to be an increasingly important part of how people search for their next home, this partnership embraces that consumer behaviour and is another example of how we’re introducing best-in-class products to add value to our offering and ensure we’re supporting our agents.”

And Gary Gosney, sales and marketing director of Kremer Signs, adds: “As well as supporting agents in generating sales enquiries, Smartboards can help with winning more instructions as they’re an example of how agents can show they’re differentiating themselves from the competition in ways they market properties.”

Algarve Investor
23 February 2022 09:04 AM

Not sure how useful QR codes really are. People have got more used to them during the pandemic, when they've often been necessary to order food and drinks at restaurants and pubs, but I've always found them a bit of a palaver. Not especially easy to use and a bit cumbersome.

But, in principle, the idea is not a bad one if the tech is up to the job.