Agency board supplier reveals proptech-inspired futur...

Agency board supplier Kremer Signs is working on geotagging tools that can be incorporated into For Sale signs.

Tom Cummuskey, sales and marketing manager for Kremer Signs, has revealed how the brand is make agency boards fit for the future, including eco-friendly and proptech-inspired signs.

Speaking to Lee Dahill in an exclusive Estate Agent Today interview, Cummuskey revealed how the brand’s boards are becoming more tech-friendly.

A QR code can already be added to the board so a passer-by can scan it for more information about a property.

But Cummuskey added that the Kremer Signs research and development team is now working on added geotagging to the QR code.

He said: “This is where the QR code is added to the board and instead of lots of different qr codes, if the user has location enable on their phone, it will show other properties available from the agent within the area.”

Cummuskey said the pandemic has made people more comfortable with QR codes and smart boards, adding: “We launched smart boards 10 years but they didn’t take off as people didn’t know how to use a QR code or hadn’t downloaded an app.

“Now it is readily available.”

He added that eco boards are becoming more popular.

Kremer Sign’s eco boards are made from recyclable sheets and it provides a free scrappage and recycling scheme.

Cummuskey said: “We are being reminded time and time again about the importance of reducing our carbon footprint.

“For signage and our industry as a whole, the For Sale board can come under scrutiny about if it has a place in the market.

“We saw it as our responsibility to ensure it has a future by making sure it is carbon friendly.”

Watch the video interview below:

Tom Cummuskey
16 August 2022 09:41 AM

Thank you for the message Andrew :)

Whilst QR codes, as you rightfully mentioned, have been used for many years, we are offering something more than just a generic QR Code.

What Smartboard brings to the Estate Agency market, is an online platform to manage your Smartboards which are dynamic QR codes, where they can be reassigned to a different priorities URL address once the existing property has Sold or Let. Prior to Smartboard agents were using 1 static QR code which leads the end user to their website, with no analytics or alternative URL capabilities. Smartboard gives the agent to ability to send an interest party to the specific properties details, and then gives the agent the ability to reassign the QR code after use.

The Smartboard platform also produces analytics of how many scans each board has had, where they are located, how many resulted in a lead or a valuation request and the ability to send push notifications to the users phone that scanned your Smartboard.

We have a Kremer Signs Smartboard installer app which allows either the agent or the boardman to simply scan the Smartboard once erected at a property, fill in the address details and then the boards QR Code will be automatically assigned to that properties URL on their website, pulling the information from the agents website, making it incredibly easy for Estate Agents to manage.

As I mentioned before, this gives agents the ability to reassign the QR Codes, whereas before they would have been limited to a static QR code, or if they wanted property specifics, they would have had to print a QR on their boards which would lead to that properties URL, but after the property is Sold, they wouldn't be able to reuse that board and would be made redundant, which can be very costly.

I totally agree with the beacon technology being the future, and is something that we are heavily researching at the moment with our tech partners to see how this can be integrated, managed and installed with each For Sale board.

Thank you, I will be in touch for sure :)