Fine & Country has been recognised as the most recommended national estate agency brand for the second consecutive year.
YouGov research among more than 20,000 estate agency customers by marketing consultancy We Are Unchained found 91% of Fine & Country clients stated they would recommend the brand to a friend or colleague.
Only 9% indicated they would advise against it.
The upmarket agency, recently acquired by The Property Franchise Group, also continues to lead in customer satisfaction among national estate agencies.
Small independents hold the top spot in recommendations under an international prime brand license.
Other notable agencies following Fine & Country with high recommendation rates include Knight Frank, Bridgfords, eXp, Your Move, Reeds Rains, and Savills, all boasting recommendation rates above 80% and avoidance rates below 20%.
Conversely, at the bottom of the table of the top 30 national brands are Dexters, Connells, Purplebricks, Yopa, and Leaders, each maintaining strong recommendation rates above 60% and avoidance rates below 40%.
Foxtons is the only agency in the top 30 with a negative score, having a recommendation rate of 49% and an avoidance rate of 51%.
The overall recommendation across all estate agency brands was 71%, with avoidance at 29%, meaning a net score of 41%. Far from an industry with a poor reputation, those who actually use estate agents have a favourable view overall, the research suggests.
Outside the top 30 brands by market share, Strutt & Parker (#56) stands out with an impressive recommendation rate of 93% and an avoidance rate of only 7%, surpassing even Fine & Country's recommendation rate. We Buy Any Home has the lowest score of brands surveyed with a net score of -26% (37% recommend, 63% avoid).
The survey by YouGov included responses from 22,468 estate agency customers of the surveyed brands, averaging 709 customers per brand over the 12 months leading up to August 4, 2024.
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I have some doubts about whether this survey can be seen as fair. In order to accurately represent the true figure, the survey should have selected a proportional number of customers for each brand. It seems possible that the results could lead people to think that each surveyed individual had an encounter with every brand. Considering the market share of each brand, it's likely that there would be an unequal number of votes. Has this survey been adjusted to account for this?
And what about independent agents?
just an advert for f&c
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