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KEYWORD "Brand Recognition" - 31 RESULTS
Marketing guru: ‘Why Strike brand must be retired for Purplebricks’

Marketing expert Simon Leadbetter has recommended that Purplebricks absorb its owner’s brand to consolidate its market position.  Leadbetter, former group marketing director...

12 September 2023

From: Breaking News

What we can learn from Coca-Cola and how we can apply it to the property industry

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

20 May 2023

From: Features

New Zoopla charity partnership tackles homelessness and affordable housing

Zoopla has teamed up with homelessness charity Crisis to help campaign for reform of housing benefits and to tackle the affordable...

25 August 2022

From: Breaking News

EweMove sets out three-year franchise growth plan

EweMove managing director Nick Neill has set out plans to double the size of the franchise network by 2025 as the brand’s...

26 April 2022

From: Breaking News

Property Natter – four ways agents can improve brand recognition this winter

As a character from a fairly well-known TV show once said, winter is coming and we’re all contemplating where 2021 has...

23 October 2021

From: Features

Property Natter – has Purplebricks dealt a fatal blow to the self-employed model?

One of the biggest trends since Covid, in the property world and elsewhere, has been a shift towards more hybrid, flexible...

14 August 2021

From: Features

PropTech Today: stock shortage - how can agents prospect effectively?

The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...

21 July 2021

From: Breaking News

Zoopla reveals multi-million-pound revolutionary changes

Zoopla has revealed a multi-million-pound programme of future developments which have taken 18 months to finalise. Chief executive Charlie Bryant has told...

28 January 2021

From: Breaking News

Property Natter: backbone of our industry – Aspire-ing and roaring to greatness

Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...

02 January 2021

From: Features

Property Natter: why haven’t the Big 4 tech firms got involved with property?

For a number of years now, predictions have been made that one of the major tech giants will eventually enter the...

12 September 2020

From: Features

Property Natter – what does agency look like Down Under?

In my last Natter, I explored the differences between estate agency in the UK and the US with the help of...

15 August 2020

From: Features

Cheap and nasty Purplebricks - why it didn't work down under

A leading expert on estate agency and the housing market in Australia has lifted the lid on how Purplebricks failed down...

14 August 2020

From: Breaking News

‘Agents will be a big part of Zoopla’s growth’ - Q&A with Charlie Bryant

More than 18 months on from the acquisition of ZPG for £2.2 billion by Silver Lake Partners, a US private equity...

29 February 2020

From: Features

Property Natter: what has the last decade meant for the property industry?

Yes, believe it or not, we’ve nearly reached the end of a whole decade. And what an eventful decade it’s been. We’ve...

14 December 2019

From: Features

Portal says it can add to client databases depleted by GDPR

A free-to-list portal says it’s an ideal way to capture potential leads so as to augment agents’ client databases that have...

11 September 2019

From: Breaking News

Industry has learnt two lessons from online, says High Street agency chief

The chief executive of Hunters franchise operation, Glynis Frew, says online estate agencies have given the industry two ‘positives’ - but...

23 July 2019

From: Breaking News

Hybrid sector could reach 20-30% market share, says Purplebricks CEO

The new chief executive of Purplebricks believes hybrid agents could win '20-30% market share' in the UK. Vic Darvey, who replaced Michael...

04 July 2019

From: Breaking News

Property Jobs Today - the latest moves in and around our industry

Hello and welcome to this week’s PJT.  Everyone here let us know about their jobs news by emailing press@estateagenttoday.co.uk - please do...

04 February 2019

From: Breaking News

Estate agency boards - the marketing maverick

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

23 January 2019

From: Features

Property Natter: what impact has Google had on the property market?

Google celebrated its 20th birthday last month. Yes, it might be hard to recall a time when it wasn’t integral in...

06 October 2018

From: Features

Purplebricks claims 81% of listings sold within 12 months

The latest figures from Purplebricks, contained within the agency’s annual report released this week, claim that 81 per cent of its...

27 September 2018

From: Breaking News

Fast track to franchise success - are you ready to be your own boss?

For many estate agents seeking to become entrepreneurs, the idea of starting their own business is undoubtedly daunting, especially when going...

17 March 2018

From: Features

Property Natter: a half-year review – hybrids, PropTech and resilience

We’re already more than halfway through 2017 and, against all the odds, it’s pushing 2016 close in terms of eventfulness and...

14 July 2017

From: Features

Property Natter: How to improve your agency - a view from the inside

For my latest Property Natter I have sought the opinions of two well-known property consultants - Michael Day, managing director of...

01 April 2017

From: Features

Property Natter: how to build a brand

Good branding is absolutely crucial to any successful business or product, even more so in a world of social media, instant...

12 November 2016

From: Features

Property Natter: online agents – where are they now?

It’s easy to forget, but there was a time when the internet didn’t exist. When the idea behind the world wide...

19 August 2016

From: Features

Portal brand awareness analysis shows Zoopla rivalling Rightmove

Research conducted for Zoopla Property Group claims its own Zoopla portal has a higher level of ‘spontaneous awareness’ than Rightmove amongst...

24 February 2016

From: Breaking News

My winners and losers in 2015

It’s time to take a pause, to reflect and put into context—and what a year it has been for our industry...

24 December 2015

From: Features

Purplebricks easily outstrips online rivals' brand recognition says poll

Purplebricks is very easily the most recognisable online estate agency, according to a survey of 1,300 home owners by respected polling...

23 December 2015

From: Breaking News

Zoopla claims OTM's 'spontaneous brand awareness' is only 2%

Research commissioned by Zoopla claims it remains the property portal in the UK with the highest spontaneous national consumer brand awareness. The...

29 October 2015

From: Breaking News

Online v Traditional agency debate set to dominate conference

The annual RESI conference, usually dominated by developers and debates over housebuilding totals, is this year to include a discussion on...

07 July 2015

From: Breaking News

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