Archive

Prospecting tool Spectre has revealed an “Instruction Guarantee” - promising agents a positive return on investment from direct mail marketing. It is...

Homesearch is launching a new product designed to help agents convert past contacts into future instructions.  The PropTech company says its Re:Contact...

The ValPal Network (TVPN) has launched a new automated direct mail service to ensure agents don’t miss out on ‘bonus leads.' It...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

Lead generation tool provider Spectre claims it is set to redefine prospecting with a new tool to be launched this week. The...

Have you heard of the Pareto Principle…? Named after economist Vilfredo Pareto, it describes the imbalance of most work-related events -...

Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...

Agents will receive automatic updates for ‘on market’ and ‘sold/let’ by area under the latest innovation from prospecting tool, Spectre. It will assist...

2023 has been coined as ‘the year of AI adoption’, and with this technology trickling down to almost every sector, its...

For agents who take full advantage of new developments in technology in 2023, it’s a chance for them to move ahead...

In recent weeks, the big buzzword across all industries has been AI, as it has the real potential to transform the...

Estate agency marketing tool Spectre is planning to boost its data science team as it predicts greater use of artificial intelligence...

The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...

With the new year in full swing, agents around the UK are likely to be making changes to the way they...

Data, when used to its full potential, holds the key to the property market’s growth. The reason for this is the...

Savills has announced a major new advertising campaign that will run across all media channels, breaking with a 60 second TV...

One of the industry’s key marketing suppliers has given four tips for agent readers of Estate Agent Today. Graeme Edwards, managing director...

We know the industry-wide statistic that more than 50% of all vendors end up selling with the second (or sometimes third)...

We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...

Digital channels are essential for agents’ promotion of properties but there is still a key place for print and direct mail...

We know the industry-wide statistic that more than 50% of all vendors end up selling with the second (or sometimes third)...

Who are you and what does it say on your business card? I am the General Manager of Ravensworth, which is what...

When it comes to the future of the property market in the wake of Covid-19, there are two main schools of...

Be proactive, have a plan, and keep prospecting.  After the easing of lockdown measures, it’s safe to say the property market picked...

The only story that has come remotely close to pushing coronavirus – and its various knock-on effects – off the top...

The fast-growing trade group for independent estate agents has launched a partnership with the soon-to-launch Homesearch portal. Of the various free-to-list portals...

In a marketplace as competitive as the property industry, you may think that generating leads is the most important focus for...

Hello, it’s that time of the week again when we look at the latest recruitment and appointment news in the industry. Just...

In a world increasingly obsessed with all things digital, it's no surprise that many estate agents are choosing to experiment with...

Coming into force on May 25, the General Data Protection Regulation (GDPR) - which replaces the Data Protection Act 1998 -...

Alice Hickmott is the perfect advertisement for apprentices in estate agency - especially as we are now in National Apprentice Week.  Essex...

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

Independent Surrey-based estate agency Curchods has voluntarily withdrawn marketing material containing claims about its speed of exchanging properties, after the intervention...

Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...

The Guild and Fine & Country are launching what they call “an automated prospecting service” to enable members to target sellers...

ZPG has acquired Ravensworth, a major provider of print and creative marketing services to estate and letting agents.  Ravensworth, based in Northumberland, specialises in...

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

The online agency Hatched has agreed to withdraw marketing letters following a complaint to the Advertising Standards Authority. The ASA says a...

Portal juggling has been defined as one of a number of "emerging threats" aimed at deceiving consumers through the manipulation of...

The Advertising Standards Authority says a Market Harborough firm's leaflet claiming it had 'more sales' than any other agent earlier this...

In a digital age where we have an abundance of information at our fingertips via desktops, tablets and smartphones, our attention...

We're all wise to the fact that spring is typically the busiest time of year for the property market. The financial...

A dispute between two agents over a claim that “95 per cent agreed sales proceed to completion” has been resolved informally...

Start increasing stock levels today using Ravensworth's Marketing Toolkit. We understand that stock can be hard to come by in today’s competitive...

Make your market aware that now is the time to make a move. Effectively manage your direct mail and door drop campaigns...