Archive

Now that a new government has been elected and interest rates appear to be on their way down, many buyers who...

Choosing the right prospecting software can be the difference between finishing the year on a high or finishing it below target. Although...

Artificial Intelligence is now a part of all our lives, but my attention was grabbed recently by an AI critique of...

Like millions of others, I watched in open-mouthed astonishment as details emerged about the Post Office scandal. I knew a little bit about...

As we enter the winter months and a traditionally quieter time for the property industry - agents are still contending with...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

An industry marketing expert has questioned the strategies of ‘house of brand’ agencies. Writing exclusively for Estate Agent Today, Simon Leadbetter, former...

Former Homesearch head of training and development Simon Gates has been appointed as a non executive director of Chris Buckler’s new...

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...

Did you know that 46% of withdrawn properties will return to the market within 24 months? Here are 3 steps showing...

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve...

Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...

What are you going to do when something unplanned, unexpected, and unpleasant hits your brand and business? There’s no point avoiding it...

Fine & Country has partnered with ListGlobally to feature all of their UK property listings on 106 international portals worldwide, according...

Brand marketing and personal marketing very often work well together and with the help of a robust marketing strategy they can...

In recent years, we’ve witnessed a massive influx of channels for media consumers – two of the biggest of which are...

One of the UK’s leading property companies has appointed marketing firm alan. agency to launch a crucial annual report.    Knight Frank...

A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...

There seems a consensus amongst agents, analysts and amateur pundits alike that the market will stay relatively strong for some months,...

Foxtons has given details of what some believe is market-leading use of technology to drive its sales and lettings effort. In a...

We have been speaking with many agents over the past months and the story appears the same with them all. There...

2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...

A small survey commissioned by a PropTech firm appears to show that a majority of respondents believe estate agents lack expertise...

Let it never be said that this column isn’t here to help out agents directly. In this week’s Natter, I speak...

A recent survey run by mio revealed that almost 50% of home movers selected their estate agent because they liked them....

Gathering and analysing feedback at all stages in the customer journey is highly important. So, where do we begin? For many estate...

Agency marketing platform BriefYourMarket has acquired live chat and customer experience provider Yomdel.  BriefYourMarket says the addition of Yomdel to its offer...

Digital channels are essential for agents’ promotion of properties but there is still a key place for print and direct mail...

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

To kick off 2021, we have a Q&A with one of the most high-profile – and, it has to be said,...

As regular readers will know, the Natter kickstarted a series last time out zoning in on local independent agents – the...

Putting fingers to keyboard to create blogs and articles isn’t always the easiest job for agents, particularly when meetings, viewings and...

There is no doubting that 2020 has been a challenging year for all industries, with the lettings market being no exception. Following...

A new portal-style PropTech product has launched and wants to recruit estate agents to its fold - despite describing the way...

The Say No To Rightmove campaign has admitted that getting the number one portal to change its fee structure “may take...

An agent in Hertfordshire says he routinely secures 5,000 visits to ‘live open houses’ on Facebook Live, and have on one...

The founder of Purplebricks, Michael Bruce, has this morning revealed his new project to be called Launch B - and he...

The phrase ‘game-changer’ has been hugely overused. But when applied to how Covid-19 is changing the way estate agents will work...

There’s no doubt we’re in a less-than-rosy phase of the property cycle. This, however, is not another doom and gloom piece:...

A challenger portal says agents should reduce their reliance on the likes of Rightmove and Zoopla by using smaller rival portals...

The people behind an online valuation service is warning agents that having a widget on their website is not enough by...

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...

A new buying agency has launched, aimed at well-heeled purchasers and sellers.  Called Xander Prime it says it is “acting on behalf...

Hello and welcome to the first Property Jobs Today of 2020 - and we’ve plenty to report even with the New...

A new portal has been launched aiming to take on Rightmove, Zoopla and OnTheMarket in the retirement property sector - and...

This week’s Natter is dedicated to three contrasting agencies doing things differently, from a recently established hybrid to a design-led, Insta-friendly...

Hello and welcome to the latest PJT, your weekly opportunity to catch up on key moves within the industry. Everyone mentioned here...

Zoopla is mining data from users of its website to target sellers on Facebook and Instagram, producing leads and making it unnecessary for agencies to...

1. Win More Listings For estate agency in the UK, the number one task is to get new properties to market. However,...

In a marketplace as competitive as the property industry, you may think that generating leads is the most important focus for...

Hello and welcome to this week’s PJT, your weekly chance to catch up on major moves in our industry. Everyone here has...

The former chief information officer of Foxtons has taken a senior position at Hunters. The appointment of Dan Rafferty as Hunters’ chief operating...

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

An analysis of property branding by more than 200 companies suggests that Purplebricks and OnTheMarket are two of the big winners with...

The ‘new broom’ owners of Zoopla have revealed that Gary Bramall is to be the firm’s new chief marketing officer charged with...

Every other advert on the TV is featuring Santa Claus, snowmen or reindeer, the tinsel, trees and decorations are out in...

Given that ‘UK buyers are the most digitally active home hunters’, with HSBC’s Beyond the Bricks report stating that 90% of...

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...

The brief but troubled history of individuals and companies attempting to raffle homes as prizes has received another blow as a...

When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...

Last time out I looked at the growing importance of content, social media and design – but these should only form...

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

Whether you’re an estate agent, letting agent or property manager, having the right software in place – to enhance, upgrade and...

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

After the fun and over-indulgence of the festivities, most of us are now back to the world of work. And, with...

We would like to take this opportunity to provide a clarification to a newsflash sent by Property Industry Eye on January 1.  The...

We recently witnessed the Bank of England's Monetary Policy Committee (MPC) increase the base interest rate for the first time since...

Not so long ago, new UK car sales were racing ahead, fuelled by confidence in the economic recovery, but car production...

As discussed in our previous article, it’s all about the first impression. Once your team have handled that initial phone call...

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

To give you a nice distraction from the post-election madness, here’s an interview with Charlie Wright, founder of CIELA (or The...

For my latest Property Natter I have sought the opinions of two well-known property consultants - Michael Day, managing director of...

In recent weeks I have been carrying out question and answer sessions with some of the key figures in the property...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...

Zoopla Property Group is looking for more potential acquisitions following its surprise announcement that it is buying price comparison website uSwitch. ZPG...

Zoopla Property Group has appointed Gareth Helm, brand director of MoneySuperMarket, to a new senior role - Chief Marketing Officer. Helm has...