A new property portal is to launch in April, and has this week started recruiting estate and letting agency members while pledging “an unrivalled package of support to assist agents in maximising their business.”
Yellf - short for Yellowfish Property - has the URL www.yellf.co.uk and says it will offer agents “many advantages over the major players currently within this marketplace.”
This is because, according to its pre-launch statement given to Estate Agent Today, it “understands and places the needs of estate and letting agents firmly at its heart.”
Like Rightmove and Zoopla, Yellf says it will major in consumer-friendly information to attract customers, offering price index data, local statistics, crime and transport information in addition to property listings.
“This means that a potential buyer is educated and primed with relevant information which will greatly benefit the estate or letting agent as an informed customer makes for a better qualified lead and saving both the agent and the consumer time and money” says the site.
Yellf Property Group Ltd, the firm behind the site, says it has “invested time and money in understanding the needs and wants of estate and letting agents.”
There are no details of costs so far but Yellf will offer ”a premium marketing package designed to add value to the agents business without breaking the bank and will help generate better leads that will convert to sales.”
There will be substantial reliance on social media.
A “premium digital marketing strategy package” means agents will be able to use the portal to provide own-branded social media content including daily updates of Facebook and Twitter.
The site will also offer agent members “detailed activity reports ... including demographics, mentions, retweets and more, so that the agent can see what is working.”
Edwin Bouhen, the site's head of new business, says: ”Uniquely, we will provide an unparalleled package of professional support for estate and letting agents that will undoubtedly help them to get ahead of competition and maximise business opportunities by capturing and keeping those valuable customers”.
He adds that “unlike many property portals that make a charge for accessing this information, this information is all available for free at Yellf.”
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It's a shame they cannot spell 'launching' correctly.
Could it be a good idea for OnTheMarket to copy some of their ideas?
If they tap into the huge pool of potential customers not actively looking it could be a success. This 'serendipity' element of the market is much larger than the active bit and has been sadly neglected since the fall of print.
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