The Guild of Property Professionals is launching a marketing campaign to promote the benefits of the No Sale, No Fee estate agency business model to consumers.
The campaign aims to educate the public about the benefits of No Sale, No Fee, highlighting that their agent will want the same thing as the owner - to sell the property.
Agents with a commission-based fee structure aren’t paid until they get results, meaning their priority is the same as the homeowners.
“There has been a rise in the number of DIY packages with up-front fees available to consumers, but no-one has truly explained the pros and cons of each service, so we want to educate the public about the different options that are available” explains Iain McKenzie, chief executive of The Guild.
“We strongly recommend the high-street option of No Sale, No fee to ensure that the seller gets the best service and best price for their home in the shortest possible time.”
In a wider marketing campaign next year, the Guild will explain the pricing structure of the DIY model, where fees are usually paid up-front, regardless of sale. It will then outline the No Sale, No Fee option favoured by high-street estate agents, including Guild members, where money is only exchanged after a successful sale.
The organisation will provide its member agents with new tools to promote the concept next year; in the meantime it has created this video which it is promoting online.
Independent estate agency network The Guild of Property Professionals has announced...
Average house prices rose annually for the first time since July...
The way to sell a property has changed and agents shouldn’t...
The Guild of Property Professionals has launched a new video series...
The predictions game can be tricky. Sometimes you just don’t know...
Leading UK property auctioneer Bond Wolfe has broken through the £100...
Uncertainty triggered by the new Labour Government and taxation concerns that...
In today's rapidly evolving property market, the focus on reducing transaction...
.png)
An exciting new collaboration between TVPN, EstateApps and Paul Long is...
By Mike Bilboe, Face For Business Buying or selling a home can...
LSL Estate Agency Franchising is home to one of the UK’s...
.jpg){kind=logo}
B-hive Block Management Partners Celebrates Major Milestone With Over 100 Businesses...
.jpg)
Tell us a little bit about National Home Move. We are a...
If you’re thinking about becoming an Estate Agency franchise or converting...
Estate agents and lettings agents have a legal obligation to protect...
You don’t have to simply accept things as they are when...
From the uptick in house sales in January to a house price...
Happy birthday to us….and all members of the The ValPal Network! We...
With a combined value surpassing £7.4 trillion, the UK’s 29 million...
%20-%20IMAGE%20Client%20Accounting%20%E2%80%93%20what%20are%20your%20options.jpg)
The benefits for letting agents to outsource their client accounting is...
When almost all agents and developers use the tried and tested formula...
I think we can all agree that the National Trading Standards...
.png)
As domestic battery storage systems become increasingly prevalent in UK homes,...
.png)
A team from The ValPal Network joined industry Facebook ads expert...
.png)
In this interview, Riccardo Dawson, Chief Operating Officer at Alto and...
%20(002).png)
In today's fast-paced and ever-evolving property industry, it’s essential that forward-thinking...
A client account is essential to your lettings business, but the...
As electric vehicles increasingly populate our roads and the necessity for...
As estate agents, it is important to make sure that your...
Estate agency has changed. No longer is it required to sit in...
Changes to consumer behaviour usually arrive in waves. Most of the...
At iamproperty we are excited to share the announcement of our...
It’s no secret – 2023 is a difficult year for the...
In an exclusive interview with Estate Agent Today, Simon Coaker, Sales &...
2023 has been coined as ‘the year of AI adoption’, and...
%20(002).jpg)
There are a few common questions that arise when the issue...
As a signage company we know we have a serious responsibility...
The Government’s mini budget on September 23 was anything but ‘mini’...
Agent websites have become more crucial than ever in attracting new...
.png)
Who are you and what does it say on...
Who are you and what does it say on...
Who are you and what does it say on...
Join the conversation
Jump to latest comment and add your reply
How will consumer know about it? Are they going to spend £10mil in advertising to the same consumer hypnotised by Purplebricks marketing?
I hope this video won’t be used for that...
Good to see one of the large marketing organisations taking positive steps to support Real Estate Agents.
Estate agents are so bad at telling the World what they do and how hard they work, particularly behind the scenes. Jo Public just think estate agents take some pics, stick an advert in the paper or on Rightmove and cream off a fat %, for doing very little. That is the perception and yet we know this is not the case, but Purple Bricks et all are feeding off this assumption and doing rather well from it. It takes The Guild to promote the traditional estate agent and 'no sale fee' - we only get paid if a sale goes through, so we want the same thing - a sale.
Please login to comment