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KEYWORD "Return On Investment" - 61 RESULTS
Prospecting tool launches agent instruction guarantee

Prospecting tool Spectre has revealed an “Instruction Guarantee” - promising agents a positive return on investment from direct mail marketing. It is...

21 June 2024

From: Breaking News

Three Reasons Why Your Social Media Isn't Working

In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...

17 April 2024

From: Marketing & Social Media

Why direct mail should be at the forefront of your marketing mix…

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

21 September 2023

From: Features

Is the rental market still profitable?

Over recent years, as successive governments have tightened lettings legislation and increased the tax burden on landlords, some with investment properties...

05 August 2023

From: Features

Only 41% of homes in England meet recommend energy rating

New 2023 research from Open Property Group found that just 41% of homes in England meet the recommended Energy Performance Certificate...

29 March 2023

From: Features

Discover Why YouTube Ads to Grow During 2023

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...

14 January 2023

From: Features

Portals rule out cost of living fee cuts for agents

The major property portals have ruled out cuts and discounts to agency fees amid the cost of living crunch. Estate agents, like...

02 December 2022

From: Breaking News

Insight - buy-to-lets failing to beat inflation

As inflation passes the 10% mark, it’s no surprise that many landlords are hurriedly reviewing the health of their buy-to-let portfolio. You...

03 September 2022

From: Features

How to get the best return on investment from Facebook ads

Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...

09 July 2022

From: Features

Revealed - top five social media tips for estate agents

A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...

06 July 2022

From: Features

National agency merger creates multi-disciplinary property firm

National estate agency and advisory company Fisher German has merged with commercial property consultancy Matthews & Goodman. The merger creates one of...

22 June 2022

From: Breaking News

Homesearch expands north of the border following agent requests

Property data and estate agent prospecting platform Homesearch is expanding north of the border. After three years of operation in England and...

05 May 2022

From: Breaking News

Agency mailshot service builds AI tool to boost instructions

Estate agency marketing tool Spectre is planning to boost its data science team as it predicts greater use of artificial intelligence...

06 April 2022

From: Breaking News

Agents to get 1,500% return on investment claims PropTech firm

A PropTech platform claims its “unique” features will help its subscribers get a 1,500 per cent return on investment by the...

21 February 2022

From: Breaking News

Achieve excellent sales and lettings performance with PropTech

MRI Software explores the use of PropTech to enhance the performance of the sales and lettings processes and how to select...

09 February 2022

From: Features

Property Natter – the agency helping homeless people move closer to their own home

Our Agents Do Charity column each Friday does a fantastic job of highlighting the amazing charitable work of agents up and...

29 January 2022

From: Features

Portal targets ‘eager movers’ in bid to end stock supply shortage

Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...

29 December 2021

From: Breaking News

How PropTech Can Help You Win More Instructions

PropTech has seen a surge in uptake over the last few years for several reasons – be it the Covid-19 pandemic...

13 November 2021

From: Features

Avoid sleepless nights by choosing the right sales and lettings software

We are living in the age of information. Our working and personal lives are underpinned by software, data and technology to...

04 September 2021

From: Features

Fixflo and MRI – A shared philosophy makes for a strong partnership

Guided by our philosophy of being open and connected, at MRI we are constantly evolving and developing relationships and partnerships with...

11 August 2021

From: Features

Use The Data! Agents should target owners likely to move in next year

With stock remaining perilously short for most agents, the industry has been advised to use data to identify those existing owners...

30 July 2021

From: Breaking News

PropTech Today: stock shortage - how can agents prospect effectively?

The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...

21 July 2021

From: Breaking News

Cutting through the noise – evaluating the volume of estate agent partnerships

We recently conducted a survey and discussion session with estate and lettings agencies called Agency panel - Cut through the noise...

22 May 2021

From: Features

Portal Charges: cost-per-lead idea for new-build listings

Zoopla says house builders “are at the heart of everything we do” and it is revamping its New Homes marketing offer...

07 May 2021

From: Breaking News

Change is coming – how can we improve the homebuying process?

With property transactions taking longer than ever and many people operating at capacity, it is easy to overlook the progress made,...

28 April 2021

From: Features

Ditch digital - use handwritten letters to win business, say agents

The estate agency industry is besotted with digital canvassing to try to win business - but that’s the wrong approach to take...

27 April 2021

From: Breaking News

Adrian Gill – talking agency consolidation, PropTech, retail and Boomin

This time out, I speak to one of the industry’s biggest-hitters. Adrian Gill may have retired from frontline agency, having had...

15 April 2021

From: Breaking News

Property Natter: backbone of our industry – Aspire-ing and roaring to greatness

Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...

02 January 2021

From: Features

Sell high, sell fast - selling for the best price with home staging

The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...

19 December 2020

From: Features

Property Natter - backbone of our industry: Golders Green to South Coast

As regular readers will know, the Natter kickstarted a series last time out zoning in on local independent agents – the...

21 November 2020

From: Features

Getting PropTech for free? It's probably because you're the product

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...

28 October 2020

From: Features

How to Reach More Landlords Part 2 - Using Innovative ‘Feet Up’ Campaign to Win Business

Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’...

27 October 2020

From: Marketing & Social Media

Five top tips for lead generation

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

27 October 2020

From: Marketing & Social Media

The true benefits of virtual property marketing

It has been three months since the property market was given the green light to reopen. During this time, we have...

12 August 2020

From: Features

Agents - please don’t leave a message after the tone

Why should agencies leave voicemail in the last decade and make 2020 the year to invest in a more modern solution? Voicemail...

22 February 2020

From: Features

48 hours with...the largest estate agency in the world

'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...

25 January 2020

From: Features

The six crimes of modern-day call handling

Six common ‘crimes of modern-day call handling’ are blighting UK estate and letting agencies and hampering their growth, reputation and profitability. These...

18 January 2020

From: Features

Zoopla takes fight for New Build listings to OnTheMarket

The tussle for New Build listings between Zoopla and OnTheMarket has swung in favour of the former this morning with the...

10 January 2020

From: Breaking News

See it here first! Zoopla’s new ad going live on Boxing Day

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

23 December 2019

From: Breaking News

Portals: How much does YOUR branch pay?

The big question for the industry at the moment is the cost and future of portals.  This is especially key for agents...

15 November 2019

From: Breaking News

Zoopla produces more leads for agents and faster mobile searches - claim

Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...

08 November 2019

From: Breaking News

Online agency looks to private sales because of Purplebricks and others

The regional agency MoveSelf, which set up in 2017 as an online estate agent, is shifting emphasis towards For Sale By...

05 February 2019

From: Breaking News

The dos and don’ts of email marketing

Given that ‘UK buyers are the most digitally active home hunters’, with HSBC’s Beyond the Bricks report stating that 90% of...

24 October 2018

From: Features

Valuation tool earns £363m commission for agents in two years

Almost one in five online sales valuations generated by The ValPal Network over a two-year period resulted in a completion with...

19 October 2018

From: Breaking News

PropTech Today: “You’re not listening,” agents tell suppliers

Last week, the first of a new kind of industry event took place; an open debate between agents and PropTech suppliers. Strong...

03 October 2018

From: Breaking News

Fees ban does not mean agents can be devoid of quality

Recent void statistics have had me wondering how agents can juggle client and consumer demands in the face of the impending...

05 May 2018

From: Features

Agents' PropTech Toolshed: The progression of sales progression

Three weeks has flown by (I missed an early deadline last week - apologies) and I find myself writing the next...

24 March 2018

From: Features

How to get the best out of an instant online valuation tool

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

21 March 2018

From: Features

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

Agents: Here’s how to review your cost base

Our recent roundtable on the government’s proposed ban on tenant fees generated ten top tips for growing your business.  We plan to...

22 April 2017

From: Features

Christopher Merriman, Land and Planning Director at Intro Crowd

What does it say on your business card? Christopher Merriman, Land and Planning Director at Intro Crowd Who are Intro Crowd? Intro...

10 February 2017

From: 60 Second Interview

Leeds eyes sustainable ripple effect

As many northern cities struggled to recover from the 2008 global financial crisis, the north-south divide returned to plague the British...

28 October 2016

From: Features

The current state of play in the property portal market

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

17 June 2016

From: Features

Have we reached tipping point for many private landlords?

With less than a month to go before the new rate of stamp duty kicks in for second property purchasers, we’re...

18 March 2016

From: Features

P’ing in a storm – why is the industry obsessed with price?

As any marketer will tell you, the marketing mix in its most basic form is made up of 4 P’s: Price,...

12 March 2016

From: Features

Property ad banned after suggesting guaranteed capital gain

The Advertising Standards Authority has banned an advertisement from a property company selling new homes in East London, after it was...

30 December 2015

From: Breaking News

Investment portal attracts 5,000 agents

A web portal which radically changes the way investors search for their next investment property has signed up 5,000 agents, less...

07 October 2015

From: Sponsored Content

Alex Chesterman Q & A: The Results

Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...

14 September 2015

From: Features

Tips for First Time Buyers in London

London house prices rose year-on-year at a figure of more than 18% in 2014, with the Metropolitan area experiencing similarly huge...

22 April 2015

From: Sponsored Content

Yield is king for buy-to-let investors

With pension reform, council licensing changes and a General Election on the horizon, many are anticipating a boom in the buy-to-let...

22 April 2015

From: Sponsored Content

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