Prospecting tool Spectre has revealed an “Instruction Guarantee” - promising agents a positive return on investment from direct mail marketing. It is...
Archive
In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...
17 April 2024
From: Marketing & Social Media
Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...
21 September 2023
From: Features
Over recent years, as successive governments have tightened lettings legislation and increased the tax burden on landlords, some with investment properties...
05 August 2023
From: Features
New 2023 research from Open Property Group found that just 41% of homes in England meet the recommended Energy Performance Certificate...
29 March 2023
From: Features
Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...
14 January 2023
From: Features
The major property portals have ruled out cuts and discounts to agency fees amid the cost of living crunch. Estate agents, like...
02 December 2022
From: Breaking News
As inflation passes the 10% mark, it’s no surprise that many landlords are hurriedly reviewing the health of their buy-to-let portfolio. You...
03 September 2022
From: Features
Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...
09 July 2022
From: Features
A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...
06 July 2022
From: Features
National estate agency and advisory company Fisher German has merged with commercial property consultancy Matthews & Goodman. The merger creates one of...
22 June 2022
From: Breaking News
Property data and estate agent prospecting platform Homesearch is expanding north of the border. After three years of operation in England and...
05 May 2022
From: Breaking News
Estate agency marketing tool Spectre is planning to boost its data science team as it predicts greater use of artificial intelligence...
06 April 2022
From: Breaking News
A PropTech platform claims its “unique” features will help its subscribers get a 1,500 per cent return on investment by the...
21 February 2022
From: Breaking News
MRI Software explores the use of PropTech to enhance the performance of the sales and lettings processes and how to select...
09 February 2022
From: Features
Our Agents Do Charity column each Friday does a fantastic job of highlighting the amazing charitable work of agents up and...
29 January 2022
From: Features
Zoopla’s chief operating officer says the portal has made progress for agents in 2021 but recognises there’s more to do next...
29 December 2021
From: Breaking News
PropTech has seen a surge in uptake over the last few years for several reasons – be it the Covid-19 pandemic...
13 November 2021
From: Features
We are living in the age of information. Our working and personal lives are underpinned by software, data and technology to...
04 September 2021
From: Features
Guided by our philosophy of being open and connected, at MRI we are constantly evolving and developing relationships and partnerships with...
11 August 2021
From: Features
With stock remaining perilously short for most agents, the industry has been advised to use data to identify those existing owners...
30 July 2021
From: Breaking News
The biggest challenge facing many agents in the current climate is the general shortage of stock, both for sales & lettings. Let’s...
21 July 2021
From: Breaking News
We recently conducted a survey and discussion session with estate and lettings agencies called Agency panel - Cut through the noise...
22 May 2021
From: Features
Zoopla says house builders “are at the heart of everything we do” and it is revamping its New Homes marketing offer...
07 May 2021
From: Breaking News
With property transactions taking longer than ever and many people operating at capacity, it is easy to overlook the progress made,...
28 April 2021
From: Features
The estate agency industry is besotted with digital canvassing to try to win business - but that’s the wrong approach to take...
27 April 2021
From: Breaking News
This time out, I speak to one of the industry’s biggest-hitters. Adrian Gill may have retired from frontline agency, having had...
15 April 2021
From: Breaking News
Firstly, Happy New Year – here’s to 2021 being less chaotic than the last! In the final part of our series on...
02 January 2021
From: Features
The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...
19 December 2020
From: Features
As regular readers will know, the Natter kickstarted a series last time out zoning in on local independent agents – the...
21 November 2020
From: Features
The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...
28 October 2020
From: Features
Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’...
27 October 2020
From: Marketing & Social Media
Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...
27 October 2020
From: Marketing & Social Media
It has been three months since the property market was given the green light to reopen. During this time, we have...
12 August 2020
From: Features
Why should agencies leave voicemail in the last decade and make 2020 the year to invest in a more modern solution? Voicemail...
22 February 2020
From: Features
'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...
25 January 2020
From: Features
Six common ‘crimes of modern-day call handling’ are blighting UK estate and letting agencies and hampering their growth, reputation and profitability. These...
18 January 2020
From: Features
The tussle for New Build listings between Zoopla and OnTheMarket has swung in favour of the former this morning with the...
10 January 2020
From: Breaking News
Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...
23 December 2019
From: Breaking News
The big question for the industry at the moment is the cost and future of portals. This is especially key for agents...
15 November 2019
From: Breaking News
Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...
08 November 2019
From: Breaking News
The regional agency MoveSelf, which set up in 2017 as an online estate agent, is shifting emphasis towards For Sale By...
05 February 2019
From: Breaking News
Given that ‘UK buyers are the most digitally active home hunters’, with HSBC’s Beyond the Bricks report stating that 90% of...
24 October 2018
From: Features
Almost one in five online sales valuations generated by The ValPal Network over a two-year period resulted in a completion with...
19 October 2018
From: Breaking News
Last week, the first of a new kind of industry event took place; an open debate between agents and PropTech suppliers. Strong...
03 October 2018
From: Breaking News
Recent void statistics have had me wondering how agents can juggle client and consumer demands in the face of the impending...
05 May 2018
From: Features
Three weeks has flown by (I missed an early deadline last week - apologies) and I find myself writing the next...
24 March 2018
From: Features
One of the most important aspects of running a successful estate or letting agency is being able to generate new business...
21 March 2018
From: Features
The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...
28 October 2017
From: Features
We live in world where the online economy is just as important as the offline economy. Whether your business is online...
12 June 2017
From: Sponsored Content
Our recent roundtable on the government’s proposed ban on tenant fees generated ten top tips for growing your business. We plan to...
22 April 2017
From: Features
What does it say on your business card? Christopher Merriman, Land and Planning Director at Intro Crowd Who are Intro Crowd? Intro...
10 February 2017
From: 60 Second Interview
As many northern cities struggled to recover from the 2008 global financial crisis, the north-south divide returned to plague the British...
28 October 2016
From: Features
With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...
17 June 2016
From: Features
With less than a month to go before the new rate of stamp duty kicks in for second property purchasers, we’re...
18 March 2016
From: Features
As any marketer will tell you, the marketing mix in its most basic form is made up of 4 P’s: Price,...
12 March 2016
From: Features
The Advertising Standards Authority has banned an advertisement from a property company selling new homes in East London, after it was...
30 December 2015
From: Breaking News
A web portal which radically changes the way investors search for their next investment property has signed up 5,000 agents, less...
07 October 2015
From: Sponsored Content
Readers of Estate Agent Today and Letting Agent Today were given an exclusive opportunity to pose questions to Zoopla Property Group...
14 September 2015
From: Features
London house prices rose year-on-year at a figure of more than 18% in 2014, with the Metropolitan area experiencing similarly huge...