Archive

In the fast-evolving world of property, where every click counts and every search matters, mastering the art of Search Engine Optimisation...

Artificial intelligence (AI)-powered property portal Jitty has now expanded to Bristol and the surrounding areas. The app said it clocked over 3,000...

A new artificial intelligence (AI)-powered property portal has launched its app with an initial focus on Bath. The brand, called Jitty, aims...

The private rental landscape has been undergoing a profound transformation, with technology playing a pivotal role in shaping the way tenancies...

In today's fast-paced and ever-evolving property industry, it’s essential that forward-thinking agents strive for innovation through PropTech to improve processes, save...

Who are you and what does it say on your business card? Graham Paterson. If I had a business card it would probably...

As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...

Proptech firm ValPal has entered the artificial intelligence (AI) sphere with a new tool to help agents write better quality and...

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...

Agents at haart in Lincoln are celebrating after receiving their 1,000th online review on Google. The branch, which offers both residential sales...

Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...

Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...

Property data and estate agent prospecting platform, Homesearch has unveiled a new property search engine that it hopes will transform the...

Amid a cost-of-living crisis, not to mention the uncertainty of a post-Covid economy, real estate businesses across the UK don’t have...

Changes to Google’s algorithm may be impacting how agency websites appear in search results, firms have been warned. Google released its latest...

Agent marketing platform Growth Track has rebranded with a new offering aiming to save firm’s money and boost their digital presence. Now...

A good website is no longer optional for estate agents, as no single aspect of marketing to new customers is more...

There are many features and functionalities a website must have to be successful. Ultimately, the purpose of your website should be...

2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...

HM Revenue and Customs and the Advertising Standards Authority are working together to cut out misleading marketing by promoters of stamp...

Here is a quick read focusing on 5 things you can check your business is doing while on your tea break....

For a number of years now, predictions have been made that one of the major tech giants will eventually enter the...

Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...

In the old days an agent would procure clients based upon their position in the high street, the size of the...

In the last ten years Google's revenue, largely from pay per click ads (Adwords), has grown by 527% (Source: Statista). In...

An expert who has invested in an online agency in the past has slammed Purplebricks’ business model. James Max, who presents the...

Having a responsive website - one which is designed to automatically resize to fit the size of the screen of the...

A new sales portal has launched with a radically different business model, aiming to pay agents to list on it. It’s the brainchild of...

When it comes to building online reputation, Google is king. It is estimated that over 90% of consumers Google a business before...

Zoopla is claiming a big surge in leads provided to agents and a new high in the number of visits to...

Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it...

People now expect a streamlined, digital-first experience from every single service they interact with - and the lettings industry is no...

Local business reviews are becoming increasingly important for reputation management, with recent research showing 90% of consumers read online reviews before...

More than half of home owners now use online reviews to choose their estate agent when putting their property on the...

Google celebrated its 20th birthday last month. Yes, it might be hard to recall a time when it wasn’t integral in...

Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...

An upcoming event will see a panel of well-known agents and suppliers appeal for better collaboration between industry stakeholders, particularly CRM...

Winkworth is beefing up its services for franchise owners with expanded support teams for its IT, Client Services and China departments.  Winkworth’s...

The Advertising Standards Authority says its compliance team is considering its next steps following the refusal of estate agency PDQ Estates...

Everyone wants to rank highly on Google. Why? Well, as the world’s biggest search engine, with more than 65% market share,...

In the modern marketplace – where people live their lives on their smartphones and tablets, social media has a bigger influence...

A property technology analyst has floated the idea that portals could become eclipsed by powerful alternatives such as Google, triggered by...

A website called Roofoveryourhead has launched which threatens to bypass estate agents and allow vendors to sell for free. The site uses language similar...

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

A new report reveals how clients’ reviews and star ratings - used by many online estate agents in particular - are...

How many property professionals are truly happy with their revenue? High levels of competition from new market entrants is a significant...

Estate and letting agents' property descriptions are becoming increasingly likely to appear in keyword searches, according to a web marketing expert. Director...

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

A controversial new search engine claiming to be in the later stages of development is seeking investment from estate agents, corporates...

Agents who ignore critical reviews of their services do so at their peril as new figures reveal high levels of readership...

The phrase 'well-appointed' is commonplace in many property descriptions, but do 'well-appointed' homes really have more features than those that are not? Well,...

What is Properstar? Properstar helps UK estate agents cross the chasm from local to global in respect of advertising their properties. Using...

Summer finally arrived, the transport system (as always) went into meltdown, everyone complained that it was too hot and the sun...

An online search engine claims it will allow estate agents to “make significant cost savings in advertising portal fees” with the...

With more house-hunters than ever now starting their search for a new home by typically looking online on one of the major...

Last time out I spoke about the beginnings of a PropTech revolution, with two major London-based events in the offing over...

I recently read an article in City A.M. titled: ‘Five ways we will be buying property in 2025’ – it makes...

A new property search engine has spilt (or should that be spilled?) the beans on estate agents (or perhaps estate agent’s)...

A property statistician says portals may be inaccurately reflecting prices in some areas because of possible double-counting of properties listed with...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

Someone told me the other day that it’s now only seven Mondays till Christmas. Now there’s a scary thought. Best get...

Stephen Moss, CEO of Pring.co.uk the UK’s leading property investment search engine, takes a look at the impact of ‘Corbynmania’ on...

YourLocalAgent.com Some 91% of the public use search engines to find information every day and 91% of these always or most of...

Public relations is big business these days. Whole companies are set up purely to provide this service. Major corporations have in-house...

So, has everyone been enjoying the fine summer weather we’ve been experiencing? Oh, wait…fear not, I will attempt to inject a...

A review of 30 prominent property sales websites undertaken by a digital marketing company demonstrates, perhaps predictably, a huge lead for...

Stacks Property Search, one of Britain’s largest buying agencies, has entered the debates over portals and the use of DIY house...