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KEYWORD "Property Marketing" - 97 RESULTS
Are agents making the most of eco-features to achieve sales targets?

Now that a new government has been elected and interest rates appear to be on their way down, many buyers who...

10 August 2024

From: Features

Good Guys and Bad Guys - is our industry really like that?

What’s in a name? Or particularly a label? We all seem to have one these days. If we’re not a first time...

27 July 2024

From: Features

Why some agents have an unfair advantage

In this latest article from the team at Iceberg Digital, they discuss the power of Lifesycle’s “Rocks” feature. Introduction to Rocks In December...

18 June 2024

From: Breaking News

Nurtur shifts to AI and software after Guild sale

Property marketing and communications software provider Nurtur is shifting its focus from agency networks to technology and artificial intelligence tools. It comes...

05 June 2024

From: Breaking News

10 reasons to become a Your Move franchise.

If you’re thinking about becoming an Estate Agency franchise or converting your existing estate agency business to a franchise, here we...

16 May 2024

From: Sponsored Content

Phil Spencer announces ESTAS Postcode Winners

We were delighted to hold our first ESTAS Postcode Awards last Friday as part of our commitment to recognising service standards...

11 May 2024

From: Features

Former upmarket agency boss to boost staging firm’s marketing

Former global chief executive of Fine & Country Simon Leadbetter has joined home staging firm Lemon and Lime Interiors as fractional...

02 April 2024

From: Breaking News

Industry veteran calls for code of practice for sole agency agreements

Former agency founder and property marketing veteran John Durrant has challenged Propertymark and RICS to take a leadership on the contentious...

25 January 2024

From: Breaking News

PropertyBox unveils AI marketing assistant for agents

Agency media brand PropertyBox has launched an all-in-one artificial intelligence (AI) property marketing assistant for estate agents. The proptech company is now...

19 December 2023

From: Breaking News

Property marketing: why videography matters most for 2024

When almost all agents and developers use the tried and tested formula of floorplan, professional photography  and a well-crafted description, what can be...

13 December 2023

From: Sponsored Content

Agents back material information but seek more guidance

The majority of agents back parts B and C of material information rules but more guidance is needed on where to...

06 November 2023

From: Breaking News

Trading Standards issues ‘working definitions’ of common agency terms

Trading Standards has issued new guidance for agents to provide “working definitions” of common property marketing terms. The National Trading Standards &...

15 August 2023

From: Breaking News

Trading Standards boss reveals timeline for latest material information changes

The latest material information rules will be introduced this Autumn, the industry regulator has revealed. Speaking at the Propertymark One Conference in...

28 June 2023

From: Breaking News

Singing estate agent bows out 

An agent who went viral with musical property marketing videos has taken her last bow in estate agency. Keller Williams agent Claire...

06 June 2023

From: Breaking News

Poor photos make agents less competitive - claim

A veteran property photographer has revealed the ‘easy to spot’ signs that shows an agent isn’t using professional photography, warning it...

27 April 2023

From: Breaking News

Five key ways that estate agents should be using social media in 2023

Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...

07 January 2023

From: Features

New 'zero spend' portal seeks agent views on its development

A new ‘zero spend’ property portal is seeking agents to help with its development ahead of a full launch next year. The...

08 December 2022

From: Breaking News

Video or virtual tours? Agents urged to use both in the right place

Video and virtual tours have an important place in property marketing but should be used on the most appropriate platforms, FocalAgent...

04 November 2022

From: Breaking News

The value of property marketing in a changing market

It’s the oddest thing. Surely, the most fundamental requirement of an estate agent having won an instruction, is to get it...

19 October 2022

From: Features

Angels Media boss named among top UK property influencers

Nat Daniels, chief executive of Estate Agent Today publisher Angels Media, has been named as a top UK property influencer. Daniels was...

09 September 2022

From: Breaking News

Rightmove launches new agency qualification

Rightmove has unveiled details of a new qualification for agents. Sales and lettings agents can now sign up to register their interest...

19 August 2022

From: Breaking News

Going green! Agency marketing supplier achieves carbon neutral status

Property marketing provider NicheCom has gained carbon neutral status. It has been working with Carbon Footprint Ltd over the past six months...

17 August 2022

From: Breaking News

Property Jobs Today - the movers, shakers and people in the news

There has been plenty of movement in the property jobs market this month. Here are some of the latest moves that took...

30 June 2022

From: Breaking News

Alto Q&A: New features and integrations agents need to know about

We know that agents rely heavily on property software solutions to run their agency, particularly to ease the burden of administrative...

01 March 2022

From: Sponsored Content

Rummage4 tech acquired by property marketing platform

PropTech firm CoreLogic UK has acquired the property search and marketing platform Rummage4. Rummage4 was founded in 2015 by agent Robert May...

21 January 2022

From: Breaking News

Goodbye Gazumping - masterclass for agents next month

A webinar in mid-January will help agents get an edge on securing leads and ensuring transactions are not lost. That’s the claim...

30 December 2021

From: Breaking News

‘Social Network’ online platform announces PropTech collaboration

PropertyHeads, a platform describing itself as a social network for house buyers and sellers, has a new PropTech partnership. It’s linked with...

10 November 2021

From: Breaking News

Agency run from family home expands into new territories

The hybrid agency Paton & Co is moving into new territories in Berwickshire and Northumberland. The company has been Borders-based since launching...

27 September 2021

From: Breaking News

Drone technology – a game changer for property marketing

Drone technology has come on a long way in recent years, with different use cases across various industries. New developments in...

15 September 2021

From: Sponsored Content

Property Natter: talking the secret to good photography and working for Foxtons

Good property marketing photos have arguably never been more important in an increasingly visual and tech-led world. We saw just the...

11 September 2021

From: Features

Why it pays for landlords to have a property manager

Around 2.66 million landlords were operational in Great Britain in 2019, according to data estimations previously released by Hamptons International. Of those...

28 July 2021

From: Features

England player is early graduate of estate agency academy

A former England international is an early graduate of a new estate agency academy in Yorkshire. Rebecca Rayner, a former England under-18...

08 July 2021

From: Breaking News

Steal a march by choosing ‘virtual first’

It doesn’t seem that long ago that 2D floorplans were considered cutting edge – but it’s safe to say they’re now...

01 July 2021

From: Sponsored Content

Property marketing - keeping personal data protected

After a recent incident involving an Estate Agent based in Devon in which a property virtual tour they published revealed a...

25 May 2021

From: Sponsored Content

Property Natter: why agency must never become a closed shop

The biggest news story in town this last week – which has brought people who don’t usually like or watch football...

24 April 2021

From: Features

Ex-Knight Frank high flyer sets up online agency

A high flying agent with experience at a string of top end companies has set up an online business with his...

06 April 2021

From: Breaking News

Online agency in bid to raise £800,000 through crowdfunding

It’s been some time since online agencies have ventured into crowdfunding to raise investment, but easyProperty has now done so -...

28 January 2021

From: Breaking News

2021 will not hold back Agents who are prepared to adapt

With the Government announcement this week of another national lockdown across England amid the surging coronavirus infections, it once again puts...

08 January 2021

From: Sponsored Content

How can we improve property matchmaking beyond the online portals?

Over the last 20 years, the growth of online property portals – including Zoopla, Rightmove and PrimeLocation – has transformed the...

06 January 2021

From: PropTech & Innovation

Sell high, sell fast - selling for the best price with home staging

The importance of marketing properties is something that is often undervalued. Big budgets are dedicated to selling everyday items such as...

19 December 2020

From: Features

James D. Marshall, Founder and CEO of Pupil

Who are you and what does it say on your business card? I am James D. Marshall, Founder and CEO of Pupil. What...

22 October 2020

From: 60 Second Interview

Three ways estate agents can create a virtual tour

Across the UK and Europe, lockdown measures are changing and the markets are kicking back into life as we grow accustomed...

16 September 2020

From: Features

Property Natter – what does agency look like Down Under?

In my last Natter, I explored the differences between estate agency in the UK and the US with the help of...

15 August 2020

From: Features

The true benefits of virtual property marketing

It has been three months since the property market was given the green light to reopen. During this time, we have...

12 August 2020

From: Features

Outsourced operator will qualify agents’ leads and follow-up marketing

Outsourced communications provider Moneypenny has launched a new facility called Client Services for agents resuming business. Moneypenny’s 80-strong team of receptionists can...

21 May 2020

From: Breaking News

Change - The key to unlocking demand after the lockdown

If it’s really the case that estate agents’ offices could be in the category of High Street premises first allowed to...

18 April 2020

From: Features

It’s 2024: what will the industry look like, post-Coronavirus?

There’s a sense that we really are on the verge of a huge change in the industry. It’s too early to be...

04 April 2020

From: Features

Portals to be at the heart of house buying reforms

Rightmove and Zoopla have been working with key figures from government and the agency and conveyancing industries on how to reform...

29 January 2020

From: Breaking News

A fundamental misalignment of interests between agents and portals

Property portals generate revenue from estate agents regardless of the outcome of the transaction. This relationship has resulted in a fundamental...

25 January 2020

From: Features

Property Natter - meet the teenager who is shaking up agency marketing

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...

18 January 2020

From: Features

easyProperty's new owner reveals ambitious 'local expert' plans

The relaunched easyProperty hybrid agency is to rely exclusively on local marketing to drive awareness and customers, and not follow the...

09 December 2019

From: Breaking News

Huge shake-up of sellers’ information being considered

First details have emerged of the information vendors may have to provide up-front In future transactions if government house buying reforms...

21 October 2019

From: Breaking News

What kit do I need for sensational photography?

Rightmove’s blog suggests that pro-standard photos can increase enquiries by up to four times, but how do you make great photos? You...

21 August 2019

From: Features

New ‘tech solutions group’ for agents unveils high-profile suppliers

The Innovative Collaboration Group - a collection of high-profile tech suppliers to the agency industry - has unveiled a raft of new...

30 May 2019

From: Breaking News

Property Natter: should you be making your agency Instagram-friendly?

Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive.  Only launched in October 2010, it’s a...

02 March 2019

From: Features

Property Jobs Today - all the latest moves (and a cake)

Hello and welcome to this half-term week’s PJT, your regular Monday opportunity to catch up with the key personnel changes in...

18 February 2019

From: Breaking News

BAD PHOTOS – 6 BIG MISTAKES YOU MIGHT BE MAKING!

BAD PHOTOS – 6 BIG MISTAKES YOU MIGHT BE MAKING! In our last article, we highlighted some really important and shocking stats...

07 February 2019

From: Sponsored Content

What’s next for property imagery?

There’s no end to the PropTech and photography solutions available to estate agents these days to help them sell good, old-fashioned...

30 January 2019

From: Features

Merger produces UK’s largest property marketing company

Audioagent and KeyAGENT have merged to create the UK’s largest property marketing group. Together they provide property marketing services to the UK’s...

19 December 2018

From: Breaking News

Do floor plans and photos really help to sell a property?

Photos and floor plans remain an essential tool in property marketing. Despite a wealth of choice from aspiring UK PropTech start-ups the...

21 November 2018

From: Features

Who comes out on top in the battle of the property portals?

Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it...

17 November 2018

From: Features

What's in a domain name? Your chance to own Property.co.uk

What may just be the UK’s ultimate property domain names have come up for sale - property.co.uk and realestate.co.uk. Both domains, which...

19 October 2018

From: Breaking News

Ex-Savills man launches For Sale By Owner service cutting out agents

A website has officially launched this morning, aiming to push the concept of US-style For Sale By Owner online property marketing...

02 October 2018

From: Breaking News

PropTech Today: What has happened to creative innovation?

I received a press release yesterday - one of many that get sent my way - and, as I always do,...

22 August 2018

From: Breaking News

Agency's Property Marketing Academy to offer training across nine brands

The fast-expanding Spicerhaart group has launched its own in-house Property Marketing Academy and has secured a well-known industry trainer and coach...

18 July 2018

From: Breaking News

Agents back tool which claims to create most accurate floorplans

The manufacturers of a new PropTech tool claims it produces “the most accurate measurement of floorplans on the market” and has...

17 July 2018

From: Breaking News

ZPG's Hometrack sell-off gets green light from Aussie regulator

ZPG’s sell-off of the Australian arm of housing data company Hometrack to REA Group, a multinational digital firm specialising in portals and...

31 May 2018

From: Breaking News

Agents on the go - why your smartphone is one of your most valuable tools

Gone are the days of having to rush back to your office every time you win an instruction to market the...

16 May 2018

From: Features

ZPG sells overseas arm of Hometrack to Australasian portal firm

ZPG has sold the Australian arm of housing data company Hometrack to REA Group, a multinational digital firm specialising in portals and...

02 May 2018

From: Breaking News

Create a ‘plan’ of action to help sell more properties

Floor plans are an essential marketing tool, which play an important part in helping an estate agent sell a home.  A floor...

07 April 2018

From: Features

Six mistakes to avoid when taking property photographs

You don’t have to look far to see an abundance of photo failures, just head to any property portal and they’ll pop...

04 April 2018

From: Features

Simple tips to take professional property photos

Getting your property marketing right is vital, and the starting point is with professional images.  With most buyers browsing the internet for...

07 March 2018

From: Features

It’s time to show off your assets in a crowded market

When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...

01 March 2018

From: Sponsored Content

New industry body aims to simplify and modernise buying and selling

Representatives from estate and lettings agencies as well as professional organisations have formed The Home Buying And Selling Group with a...

26 February 2018

From: Breaking News

Property Jobs Today - agents and portal people on the move...

Hello and welcome to this week’s Property Jobs Today. If you haven’t caught this feature before, it’s a regular Monday opportunity...

26 February 2018

From: Breaking News

Hometrack chief takes over ZPG property division as Mark Goddard quits

The managing director of property data consultancy Hometrack, Charlie Bryant, is to lead a reorganised property marketing, software and data division...

23 February 2018

From: Breaking News

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

Q&A with Moneypenny Team Manager Nicola Jackson

What does your role involve? As team manager for the property team, I make sure PAs and clients are happy and...

21 September 2017

From: Sponsored Content

Estate Agent Today Panel: what next for agents and OnTheMarket?

Let’s be honest - few people saw this coming. The 89 to 11 per cent majority amongst Agents’ Mutual members for...

08 September 2017

From: Breaking News

ZPG acquires major estate agency marketing firm Ravensworth

ZPG has acquired Ravensworth, a major provider of print and creative marketing services to estate and letting agents.  Ravensworth, based in Northumberland, specialises in...

01 September 2017

From: Breaking News

Part 3: Free photography course for estate agents (until 25th September)

Over the past few months, hundreds of agents across the UK have been improving their photography skills by taking part in...

01 September 2017

From: Sponsored Content

Major regional agency says new online service is 'the fourth way'

A major regional agency with offices in Kent, Surrey and Sussex says its new online service - Howard Cundey LIVE -...

29 August 2017

From: Breaking News

Part 2: Free photography course for estate agents (until 21st August)

Let’s start with a quick fire quiz. How many more leads do you think you’d get with photos that have been...

01 August 2017

From: Sponsored Content

Free photography course for estate agents pt 1

**The free photography course for estate agents (part one) offer has now expired. It is still available in special circumstances so...

03 July 2017

From: Sponsored Content

High street agency latest to launch online service alongside traditional brand

A one branch independent estate agency has this week launched a fixed-fee sales option alongside its traditional commission-based service. WH Breading, which...

14 June 2017

From: Breaking News

Sealed bids: buying agent says process should be more transparent

The sealed bids process - where purchasers submit their final offer by a specific time and date - should be more transparent,...

13 June 2017

From: Breaking News

Savills wins Court of Appeal case and claims £150,000 commission fee

It has emerged that global property firm Savills won a case in the Court of Appeal, entitling them to claim an...

16 May 2017

From: Breaking News

Over 60% of UK consumers think that Estate Agents’ Photos Are Very Poor To Average

Over 60% of UK consumers think that Estate Agents’ Photos Are Very Poor To Average A recent survey* by dedicated property photo...

02 March 2017

From: Sponsored Content

PropTech: voice control software to be introduced for sales apps

The property marketing company Pelican Media is preparing to launch what it claims is the industry’s first voice control software across...

26 January 2017

From: Breaking News

Another independent buys rival + Other agency moves

Independently-owned East Anglian estate agency Fenn Wright has acquired Sudbury -based Thorntons for an undisclosed fee.  The acquisition forms part of Fenn...

01 December 2016

From: Breaking News

PropTech: Firm launches printed augmented reality service to agents

A PropTech firm is to launch a 'printed augmented reality' service that allows buyers to point their smartphone and get additional information...

11 November 2016

From: Breaking News

FT beefs up online property marketing after 80,000 listings in a year

The Financial Times has beefed up its high-end house and apartment listings after the newspaper's property sector saw a 17 per...

10 November 2016

From: Breaking News

The power of floor plans

When marketing a property for sale, there are a number of attributes that buyers and sellers today expect ‘as standard’, but...

23 September 2016

From: Features

Unpicking the new world of estate agency

It’s official; the estate agency business is tougher than ever. Contrary to perceptions that may exist amongst observers and even clients, the...

24 June 2016

From: Features

Private sales site tells vendors they can sell their home for a pound

A new private sales website is offering sellers the chance to market their property for 28 days for just £1. After the...

23 May 2016

From: Breaking News

Exclusive: Fine & Country is 'first premium agency' to launch TV campaign

Fine & Country is launching a series of TV advertisements on Channel 4 next month in what it believes is the...

04 February 2016

From: Breaking News

Paralympian offers tips on viewings for visually-impaired

Paralympian Libby Clegg has set out recommendations that may provide food for thought for agents showing properties to buyers with visual...

22 September 2015

From: Breaking News

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