x
By using this website, you agree to our use of cookies to enhance your experience.
KEYWORD "Digital Marketing" - 100 RESULTS
Substance AND style: The real reason independents are leading the charge in London’s prime markets

I have been an agent for 25 years and have represented a large corporate agency and Anderson Rose (my own independent...

17 August 2024

From: Features

Lee O'Brien, Managing Director of iad UK

Who are you and what does it say on your business card? I’m Lee O’Brien, Managing Director of iad UK. In your experience,...

11 June 2024

From: 60 Second Interview

Guild members given new Ezine digital marketing tool

The Guild of Property Professionals has launched a new Ezine system to boost member marketing. Agents will be able to create digital...

10 April 2024

From: Breaking News

Property Webmasters unveils social media partnership

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...

04 October 2023

From: Breaking News

Why direct mail should be at the forefront of your marketing mix…

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

21 September 2023

From: Features

TPFG boss: Lead generation and lettings will boost our brands

The Property Franchise Group (TPFG) is working on tools to improve its franchisee brand’s use of data and digital marketing capabilities. Gareth...

13 September 2023

From: Breaking News

Purplebricks' Kenny Bruce returns to estate agency

Purplebricks co-founder Kenny Bruce has returned to the estate agency world. Bruce, who helped launch Purplebricks with his brother Michael as well...

04 September 2023

From: Breaking News

Rebrand unveiled for self-employed agency offering

High-profile agency self-employed agency owner Sean Newman has unveiled a rebrand of his offering. He has changed the name of his self-employed...

12 January 2023

From: Breaking News

Five key ways that estate agents should be using social media in 2023

Estate agents have the challenging job of creating relationships and trust with their customers, who will make crucial life decisions such...

07 January 2023

From: Features

Upmarket agency hits the road for autumn regional tour

Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...

06 October 2022

From: Breaking News

Property Jobs Today - the movers, shakers and people in the news

There are no signs of a post-summer lull in the property jobs market. Here are some of the latest moves that took...

30 September 2022

From: Breaking News

Experts share secrets to successful learning and development for property pros

Over the last two years, the property industry has experienced unprecedented change through shifting market conditions and new regulations around compliance. To...

28 September 2022

From: Features

Agents who stand out online will succeed in a slowing market

After two years of extraordinary activity in the housing market there are signs that the clouds are gathering as RICS reports...

21 September 2022

From: Features

Key leasehold body announces conference schedule 

The Association of Leasehold Enfranchisement Practitioners (ALEP) has announced the schedule for its annual Conference. The event returns to its traditional in-person format this year,...

05 August 2022

From: Breaking News

Google SEO changes may have pushed agency websites down search rankings - warning

Changes to Google’s algorithm may be impacting how agency websites appear in search results, firms have been warned. Google released its latest...

28 June 2022

From: Breaking News

Agents urged to use social media for more than just property listings

Agents need to use social media for more than just posting property listings, an industry digital marketing expert claims. Craig Vile, director...

24 June 2022

From: Breaking News

Video tours? I don’t see it myself!

There was an article in Estate Agent Today recently that suggested only four per cent of properties on Rightmove and Zoopla...

11 June 2022

From: Features

Property Natter – the who’s who of the industry

The property industry is fortunate in including many great people, doing great work across a range of businesses – from traditional agency...

30 April 2022

From: Features

Instagram is inspiration for new bespoke estate agency

An estate agent who has spent eight years working for traditional agencies has now set up his own hybrid operation, using...

07 March 2022

From: Breaking News

PropTech rebrand for epropservices as it speeds product development

The branding and technology supplier epropservices - which also owns Fine & Country and the Guild of Property Professionals - is changing...

01 February 2022

From: Breaking News

Foxtons confirms sale move and reports big rise in revenue

Foxtons has confirmed its intention to sell the sales side of Douglas & Gordon, the London agency chain it acquired only...

27 January 2022

From: Breaking News

Why Meyers Home Based Agency is Attracting the Biggest & the Best

Mark Meyer, CEO, Meyers Estate Agents: “We’re on a mission to revolutionise the traditional concept of estate agency.   We don’t have...

03 December 2021

From: Sponsored Content

Property Natter - checking in with some of the ESTAS' biggest winners

A few weeks ago the ESTAS took place at the Grosvenor House hotel in London - the first chance for many...

06 November 2021

From: Features

How technology can shape the customer experience beyond 2021

2021 redefined what it meant to offer exceptional customer experiences for consumers across multiple industries, but particularly for the residential property...

13 October 2021

From: Features

Borders estate agent invests in ‘unique’ digital signage – is it the future?

A Borders estate agency business, Hastings Legal and Property, has invested in Halo Digital Signage – hailed as ‘the new generation...

17 September 2021

From: Breaking News

Property Jobs Today - the latest movers and shakers

Even at the height of summer (or the British wet season, as some call it) there are substantial numbers of job...

09 August 2021

From: Breaking News

Strike names ex-Foxtons chief in senior role, as new TV ad debuts

Strike - which over the weekend announced a new £11m investment package - has now revealed it has a new chief...

12 July 2021

From: Breaking News

Agent’s website or portal? Marketing tips from the Guild Guru

Iain McKenzie, chief executive of the Guild of Property Professionals, has given Estate Agent Today readers four exclusive marketing tips. In a...

24 June 2021

From: Breaking News

Agents – getting to know you, getting to like you…

A recent survey run by mio revealed that almost 50% of home movers selected their estate agent because they liked them....

09 June 2021

From: Features

‘Transform home buying for good’ is goal of new strategic partnership

Digital marketing agency Angels Media and digital platform Gazeal have announced an exclusive strategic partnership to help improve and speed up...

25 May 2021

From: Breaking News

 Bal Arora – Managing Director at Orlando Reid

Who are you and what does it say on your business card?  Bal Arora – Managing Director In your experience, what is the...

13 May 2021

From: 60 Second Interview

Digital Earthquake as agents shift spending from portals to websites

A leading industry supplier says there’s been a jaw-dropping 495 per cent year-on-year increase in digital spend from agents - and that...

07 May 2021

From: Breaking News

What would you do with an extra 6.5 hours a week?

You could make about 65 more cold calls, or hold 13 more viewings, or you could take a power-nap every day...

01 May 2021

From: Features

Ditch digital - use handwritten letters to win business, say agents

The estate agency industry is besotted with digital canvassing to try to win business - but that’s the wrong approach to take...

27 April 2021

From: Breaking News

Purplebricks downgrade signals booming independent agents - claim

International investment bank UBS has double-downgraded Purplebricks from ‘buy’ to ‘sell’ - and that could be good for independent agents, a...

22 April 2021

From: Breaking News

Why direct mail has never been more effective

We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...

10 April 2021

From: Features

Consolidation in PropTech as live chat provider is snapped up

Agency marketing platform BriefYourMarket has acquired live chat and customer experience provider Yomdel.  BriefYourMarket says the addition of Yomdel to its offer...

25 March 2021

From: Breaking News

Print and direct mail marketing still key for agents - claim

Digital channels are essential for agents’ promotion of properties but there is still a key place for print and direct mail...

16 March 2021

From: Breaking News

PropTech takeover - another big acquisition by epropservices

epropservices - parent company of The Guild and Fine & Country - has made another significant PropTech acquisition, its second in three...

05 March 2021

From: Breaking News

Leaders Romans Group signs up to challenger portal

Challenger portal OneDome has signed up one of the larger UK agencies, the Leaders Romans Group. LRG will list all its residential sales...

02 March 2021

From: Breaking News

Popular agency websites supplier wins international PropTech funding

Agency websites supplier Property Webmasters has secured a substantial but undisclosed cash injection to expand internationally. The investment comes from Net Ventures...

25 February 2021

From: Breaking News

Three reasons why you should embrace omnichannel marketing

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

10 February 2021

From: Features

Property Natter - backbone of our industry: Golders Green to South Coast

As regular readers will know, the Natter kickstarted a series last time out zoning in on local independent agents – the...

21 November 2020

From: Features

Five top tips for lead generation

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

27 October 2020

From: Marketing & Social Media

Facebook users to be targeted with properties matching their likes

A new tool which identifies preferences of Facebook users and then targets them with ads for appropriate homes on sale, is...

27 October 2020

From: Breaking News

Why generating and nurturing leads is more important than ever

Seller and landlord leads are what makes estate agency tick. Without them, new business is nowhere to be seen and you...

23 September 2020

From: Features

Three ways estate agents can create a virtual tour

Across the UK and Europe, lockdown measures are changing and the markets are kicking back into life as we grow accustomed...

16 September 2020

From: Features

Leading online agency Housesimple rebrands with immediate effect

The online agency Housesimple has rebranded to become 'Strike' with immediate effect. The news comes as a surprise given the apparent success...

20 July 2020

From: Breaking News

Agents Boards: Labour council wins government help for stiff controls

A London Labour council has won draconian powers to effectively ban For Sale and To Let boards in several parts of...

17 July 2020

From: Breaking News

Downturn’s silver lining: our two cents on the property market

There’s no doubt we’re in a less-than-rosy phase of the property cycle. This, however, is not another doom and gloom piece:...

06 June 2020

From: Features

Agencies still getting leads and completing deals despite lockdown

It may seem a long time since normal trading took place but many agencies are now finding they are picking up...

24 April 2020

From: Breaking News

Free-to-list portals claim upsurge as cost-cutting agents join up

The OneDome and Nethouseprices websites claim to have seen a surge in agents joining in recent weeks as an alternative to...

20 April 2020

From: Breaking News

Remote viewings – how does the latest technology look?

In this time of economic uncertainty, more and more people are becoming unwilling to leave their homes, yet you and your...

11 April 2020

From: Features

Property TV ads – the winners and losers revealed

Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...

04 April 2020

From: Features

Property Natter - the do’s and don’ts of starting an agency in your twenties

There’s been a huge change in the way estate agencies operate in recent years, with far more focus on marketing properties...

14 March 2020

From: Features

UK interest in free-to-list global portal ramping up in 2020

There’s been a surge in UK enquiries to global free-to-list portal Residential People, and a comparable rise in interest from Chinese...

05 March 2020

From: Breaking News

Property Jobs Today - new moves on the March...

Hello and another Monday means PJT Day, your regular update on movers in the industry - and it’s March already. If there...

02 March 2020

From: Breaking News

‘Agents will be a big part of Zoopla’s growth’ - Q&A with Charlie Bryant

More than 18 months on from the acquisition of ZPG for £2.2 billion by Silver Lake Partners, a US private equity...

29 February 2020

From: Features

Rightmove charges blamed for helping some agents go bust

A free-to-list portal says the costs of listing on the established sites - especially Rightmove - are contributing to estate agencies...

21 February 2020

From: Breaking News

Agents Do Charity - from Down Under to the London Marathon…

Hello and welcome to the end of the week…which must mean Agents Do Charity. There’s plenty to admire in this week’s entries;...

21 February 2020

From: Breaking News

Property Jobs Today: a bumper bundle of movers and shakers

Hello and welcome to the start of a new week - and it’s been a frantic seven days since the last...

17 February 2020

From: Breaking News

Your Move veteran to take helm at Martin & Co’s parent firm

The Property Franchise Group - which owns Martin & Co, EweMove and three other brands - is to have a former...

14 February 2020

From: Breaking News

345 branches join Zoopla in one month as leads and searches soar

Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...

13 February 2020

From: Breaking News

Catherine Shinerock - ARO Account Manager

  Who are you and what does it say on your business card? Catherine Shinerock - ARO Account Manager What is your ‘company name’...

06 February 2020

From: 60 Second Interview

Property Jobs Today - movers and shakers across the industry

Hello and welcome to a new week, and a new edition of PJT. If you’re on the move or your firm has...

20 January 2020

From: Breaking News

Shock data shows UK agents amongst the worst paid in the world

UK estate agents are amongst the worst paid in any country in the world according to new data. Digital marketing firm Yell...

13 January 2020

From: Breaking News

Property Natter: the most revolutionary software product on the market?

First things first, a big happy New Year to everyone. Welcome to 2020! It looks set to be another interesting year...

04 January 2020

From: Features

Digital marketing service launches new PropTech platform next week

Iceberg Digital launches what it calls its “new flagship marketing platform” named Lifesycle on Monday, January 6. The data marketing platform -...

03 January 2020

From: Breaking News

Forget For Sale boards - spend the money on digital marketing instead

The head of a new property portal is urging agents to forget about spending money on For Sale and To Let...

21 November 2019

From: Breaking News

Zoopla and OnTheMarket slog it out for new homes success

The competition is hotting up between Zoopla and OnTheMarket for new homes listings. Today Zoopla has revealed that it has seen a...

15 November 2019

From: Breaking News

Zoopla tool will capture leads from Facebook and Instagram

Zoopla is mining data from users of its website to target sellers on Facebook and Instagram, producing leads and making it unnecessary for agencies to...

07 August 2019

From: Breaking News

Instant valuation tool being ‘retired’ with agents advised to switch

Landmark Information’s online valuation tool SmartVal is being retired by the company, with agents who use it being advised to switch to...

07 May 2019

From: Breaking News

Nurturing leads is top priority as high-profile PropTech firms join forces

Two of the PropTech sector's highest profile digital marketing suppliers are integrating in a bid to help agents nurture the leads...

16 April 2019

From: Breaking News

Property Natter: great advertising campaigns for independent estate agents

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

06 April 2019

From: Features

Property Jobs Today - your weekly round-up of the big moves

Hello and welcome to this week’s PJT, your weekly chance to catch up on major moves in our industry. Everyone here has...

11 March 2019

From: Breaking News

Foxtons' PropTech chief joins Hunters search for customer fulfilment

The former chief information officer of Foxtons has taken a senior position at Hunters. The appointment of Dan Rafferty as Hunters’ chief operating...

05 March 2019

From: Breaking News

Property Natter: should you be making your agency Instagram-friendly?

Instagram (or, as the younger generation would have it, Insta) is, by any measure, massive.  Only launched in October 2010, it’s a...

02 March 2019

From: Features

Former LSL boss sinks significant investment into PropTech firm

The former LSL director of estate agency, David Newnes, has made what is officially described as “a significant investment” in a...

06 February 2019

From: Breaking News

OnTheMarket reaches 12,500 agency branches after sustained marketing

OnTheMarket says it now has listings agreements with more than 12,500 estate and lettings agency branches. In a statement to shareholders and...

05 February 2019

From: Breaking News

Fine & Country wins 'fastest growing premium agency' accolade

Fine & Country has revealed that it is the fastest-growing premium agency in the UK. Quoting research from TwentyCi - the business...

24 January 2019

From: Breaking News

Pioneering PropTech system 'allows High Street agents to fight the onliners'

A new bespoke Customer Relationship Management system developed by The Property Franchise Group claims to enable High Street agents to fight...

22 January 2019

From: Breaking News

PropTech Today: Christmas gifts for the PropTech obsessive

For my final EAT contribution of 2018, I’ve put together a list of Christmas gifts that you could buy your PropTech-loving...

19 December 2018

From: Breaking News

Why the best PropTech isn’t expensive

PropTech has been mainstream for a few years now, and as more agents are familiar with the range of products and...

01 December 2018

From: Features

Who comes out on top in the battle of the property portals?

Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it...

17 November 2018

From: Features

Interview About the Venture

1.             Who are you and what do you do? HeyJuno Property is a business dedicated to empowering estate and letting agents throughout...

06 November 2018

From: 60 Second Interview

The dos and don’ts of email marketing

Given that ‘UK buyers are the most digitally active home hunters’, with HSBC’s Beyond the Bricks report stating that 90% of...

24 October 2018

From: Features

Don’t be hasty in ditching your high street office

Several agents have asked me whether they should consider ditching their high street offices and move to an out of town...

06 October 2018

From: Features

Property Natter: what impact has Google had on the property market?

Google celebrated its 20th birthday last month. Yes, it might be hard to recall a time when it wasn’t integral in...

06 October 2018

From: Features

How can the modern agent use print marketing to their advantage?

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

19 September 2018

From: Features

No commission, no fees - meet the agency selling homes 'for free'

An estate agency is pioneering a new business model in which it charges no commission whatsoever to the vendor. Freeagent247, an online...

14 September 2018

From: Breaking News

Property Natter: setting the record straight on SEO and subdomains

Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...

08 September 2018

From: Features

Here are four ways data can improve your business

How can you use data to benefit and better your business? It’s something you’ll no doubt have asked yourself down the...

21 May 2018

From: Sponsored Content

Property Natter: the growing importance of content, social media and design

As promised a few weeks ago, this week’s Natter concentrates on the importance of content, design and social media, three easily...

19 May 2018

From: Features

How to get the best out of an instant online valuation tool

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

21 March 2018

From: Features

LSL's agency brands reveal growth in past year despite market woe

LSL Property Services - parent company to 12 brands including Your Move, Reeds Rains and London’s Marsh & Parsons - has...

06 March 2018

From: Breaking News

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

Property Natter: an eco-friendly approach and the importance of GDPR

In recent years January has become the month of detoxes, fad diets, health kicks such as Dry January and Veganuary, and...

27 January 2018

From: Features

Property Natter – the marketing trends to look out for in 2018

After the fun and over-indulgence of the festivities, most of us are now back to the world of work. And, with...

13 January 2018

From: Features

A PropTech opportunity, but not one associated with Angels Media

We would like to take this opportunity to provide a clarification to a newsflash sent by Property Industry Eye on January 1.  The...

02 January 2018

From: Breaking News

Jostling for position: battle of the property portals continues

The fact is that most house hunters simply do not have the time, let alone the inclination, to trawl around properties...

28 October 2017

From: Features

MovePal MovePal MovePal