Archive

Industry figure Charlie Lamdin is set to launch a new crowd-sourced Public House Price Index as he declares war against property...

A war of words is escalating between OnTheMarket owner CoStar and its rival Realtor.com in the US. It comes as CoStar was...

Fine & Country is increasing its focus on international growth by launching new marketing initiatives to support its existing international network...

Google can be a very costly source for marketing but there are ways to keep a tight lid on your budget...

Enforcement of material information rules is being done through redress schemes rather than putting a strict deadline on compliance, James Munro,...

Concerns around market appraisals and how offers are handled are likely to be the key industry complaints this year amid lower...

Political parties have been pretty quiet on housing policy during the General Election campaign and industry groups are hopeful that tonight’s...

Zoopla is ramping up its local marketing efforts to support agents across the year as part of its 41% increase in marketing spend...

Agents can expect to see a lot more of Purplebricks on their TV screens after ITV chose the online agent for...

Fine & Country has expanded its latest advertising campaign titled ‘Dare to be Iconic.’  The upmarket agency network said the campaign will...

Another week and more good news for Rightmove. The company which  estate agents love to hate has just announced it has...

It’s more than 100 days since global real estate tech giants CoStar Group acquired struggling property portal, OnTheMarket. If you cast your...

Zoopla has kicked off an eight week marketing campaign to fend off the threat of OnTheMarket and to capitalise on the...

The fast-growing high profile Hat and Home agency has joined the Guild of Property Professionals. Founded in December 2020, Hat and Home...

Estate agent earnings remain behind other salary and incentive based professions despite helping with sales of such an expensive asset when...

OneDome has launched a new advertising campaign along the theme of  '#PaperbagorOneDome'.  The campaign will feature mini campaigns that aim to humorously...

Fine & Country has launched its second radio advert campaign.  The premium estate agent’s latest adverts will focus on its ‘Dare To...

Agents faced more complaints and paid out higher levels of redress last year, industry data shows. Annual figures from the Property Redress...

Analysts have given their backing to Rightmove’s stock market prospects but there are warnings that it can’t “rest on its laurels”...

Back in 2013 the posh head of PR of a posh estate agency took me to a London restaurant (yes, posh)...

Estate agents remain among the least trusted professions, the latest Ipsos Veracity Index has revealed – but there is a silver...

Purplebricks has shifted to a free pricing model and will replace the Strike brand. It follows Strike’s acquisition of Purplebricks earlier this...

One of the most heart-warming parts of my job is having the privilege to be the patron of Agents Giving, the...

GetAgent has been ordered to make its marketing claims clearer following a complaint to the Advertising Standards Authority (ASA). The advertising watchdog...

Agency Express has won the Franchisor of the Year – Gold award at the 2023 British Franchise Association (BFA) HSBC British...

Despite the announcements, the publicity, the guidance and the acres of website information, the most common complaint surrounding house sales is...

Savills has launched a new multi-media advertising campaign focusing on the role of emotion in moving home whatever the life stage. The...

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

OnTheMarket has become the first major UK portal to allow agents to promote their own revenue generating partnerships on listing pages. Agents who...

Estate agents have been urged to be wary of complaints around market appraisals and the handling of offers. The latest annual review...

According to the latest English Housing Survey, there were 495,000 second homes in the UK in 2018/19 – a figure said...

Self-employed agency brand eXp UK has launched a strategic partnership with proptech supplier nurtur.group.  Under the agreement, nurtur.group will become the exclusive...

Fortune favours the brave, as the saying goes. So, when you consider how upfront material information can and does make the...

Rightmove is looking to help agents inspire more people to consider moving with its latest advertising campaign.  The portal’s summer advertising campaign...

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...

Independent agency brand Pat Robson & Co is celebrating 25 years of residential sales, lettings and property management. Tim Nixon launched the...

Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...

As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...

From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...

Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...

Agents may hate portal fees but have ranked property websites such as Rightmove and Zoopla as their most important digital asset. A...

As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...

Ever wondered how an estate agent celebrates Christmas? The team behind agency network Mr and Mrs Clarke has given the world a...

I wasn’t completely surprised to read here on Estate Agent Today that our industry remains near the bottom of the league...

Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...

I’ve just read an article saying that this is the time of the online estate agency. The time in question is, of...

Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...

Consumer trust in estate agents has declined over the past year, new research claims. The latest Veracity Index from Ipsos Mori, which...

Aside from all the news surrounding the Autumn Statement this week, which will have a significant bearing on the property market...

In this feature, Jonathan Daines looks at how landlords can do their bit to make the rental market greener. Global leaders have...

Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...

I’ve been on Twitter for a decade and have 23,500 followers - a gratifying number and of those a couple of...

Estate agents are perhaps unlikely to be modest by nature, but I’m always surprised at how much many agents know, yet...

A co-founder of new free-to-list portal Jangle has outlined how the new business aims to disrupt the property listings market. Prime property...

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

I can’t really write about anything else this week, can I? Unless you’ve been living under a rock, you will have...

A significant number of estate agents are planning cutbacks in the coming months to cope with the cost of living crisis,...

Seven adverts pushing the Government’s flagship levelling up policy have been banned. The advertising watchdog censured the Department for Levelling Up, Housing...

Regional estate agency Bradley Hall has undergone a rebrand as it looks to expand its presence beyond the North East and...

Fine & Country is to embark on a regional roadshow next month, starting in Wales and moving throughout the UK. The regional...

Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...

A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...

Purplebricks has launched a new advertising campaign that brings back its controversial “save yourself from commisery” slogan. The new radio and TV...

High-end global property firm Savills has unveiled a major new multi-channel creative platform for its residential business. The agency says it will...

Almost three-quarters of estate agents are missing out on fulfilling their advertising potential using social media, research claims. Estate agency lead generation...

Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living...

Former Douglas & Gordon managing director Ivor Dickinson has passed away. He was known as one of London’s most high-profile and colourful...

Research carried out by Rightmove has revealed the home features which have grown the most in popularity, with garden offices topping...

Double-think, for those who have not read George Orwell, is when people are expected to accept two conflicting beliefs as truth,...

Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...

Agents using Zoopla have already seen an increase in valuation leads just a month after the portal launched a new marketing...

Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering. Its 30-second adverts can be...

Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...

A client called asking for advice on their social media marketing strategy. They’d thrown a lot of budget at it, but...

Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...

Between you and me, dear reader, I had little to no idea about what the metaverse was before researching it for...

If you are an easily offended Frankie Valli fan, look away now. A regional agent that was rapped by the Advertising Standards...

An estate agent has hit back at the Advertising Standards Authority (ASA) after the watchdog banned a poster advertising the firm’s...

The Advertising Standards Authority (ASA) has informally resolved a complaint regarding claims made by Purplebricks about home sales. The advertising watchdog revealed...

The government is being urged to go further with its clampdown on fake reviews. A government announcement aimed at protecting consumers last...

The Advertising Standards Authority (ASA) has said it may consider complaints about ‘misleading SSTC listings’ on portals but suggests it may...

Agents will be able to grill Rightmove’s legal and compliance director David Cox this morning as part of the portal’s webinar...

The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...

PropTech solutions have continued to ingratiate themselves in both the forefront of an agency within advertising mediums and in the backend...

Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...

As regular readers will know, I like to use this column to shout out about the independent agents who are the...

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

Industry figures have come out in favour of the long-term programme of new compulsory information to be contained on property listings. From...

If the UK and its allies have been played by Russia over the Ukraine ‘invasion’, and it’s beginning to look that...

Without doubt, 2021 was an exceptional year in the property market, with the stamp duty holiday and favourable market conditions helping...

Historic estate agency group Humberts - which was at risk of disappearing entirely just over two years ago - has opened...

The link up between the English Football League and a top estate agency is to go on for a third year...

Could estate and letting agents sell their branch office window space for third party advertising, above and beyond promoting the properties...

Almost exactly two thirds of buyers questioned by Savills say their choice of home to purchase was a case of ‘love...

Savills has announced a major new advertising campaign that will run across all media channels, breaking with a 60 second TV...

Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to...

It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...

A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...