Archive

Fine & Country has expanded its latest advertising campaign titled ‘Dare to be Iconic.’  The upmarket agency network said the campaign will...

Artificial Intelligence is now a part of all our lives, but my attention was grabbed recently by an AI critique of...

Fine & Country has launched its second radio advert campaign.  The premium estate agent’s latest adverts will focus on its ‘Dare To...

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...

Rightmove is expecting more money from agents this year and is also looking to grab a slice of the mortgage market. A...

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

The National Association of Property Buyers (NAPB) and Gumtree have teamed up to help fightback against fraudsters, particularly when it comes...

Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...

The Labour Party has outlined three ways it will help first-time buyers onto the housing ladder as it ramps up its...

Last week was the first ever National Conveyancing Week, which I hope registered with agents and perhaps you even took up...

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...

The South East of England is currently most in need of an estate agency personnel boost, new research claims. The analysis, by...

Estate agents should ‘rock the clothes they want’ rather than sticking to corporate 1980s suit fashions, an industry executive has claimed. It...

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...

Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...

The existence of renewable energy sources and parking facilities look set to be among details that Trading Standards will expect to...

Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...

Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...

Seven adverts pushing the Government’s flagship levelling up policy have been banned. The advertising watchdog censured the Department for Levelling Up, Housing...

Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...

A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...

Purplebricks has launched a new advertising campaign that brings back its controversial “save yourself from commisery” slogan. The new radio and TV...

Research carried out by Rightmove has revealed the home features which have grown the most in popularity, with garden offices topping...

Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering. Its 30-second adverts can be...

Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...

Better LGBT representation is needed among property professionals, both in the workplace and in marketing, campaigners claim. LGBT property networking group Freehold...

Estate agents use their experience, knowledge, and connections to help people to sell properties at the best prices. Working in this field...

Boomin co-founder and chief executive Michael Bruce has returned to the attack on Rightmove, Zoopla and OnTheMarket with an open letter,...

A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...

While the Christmas season is usually heralded by an influx of terrible Christmas adverts, the launch of Starbucks’ gingerbread lattes, Adam...

We have been speaking with many agents over the past months and the story appears the same with them all. There...

Agent wages have been in the news this week, with boastful claims from a number of self-employed businesses about the sums...

A PropTech entrepreneur is advising agents not to settle for simply having their websites up and running, and instead using CRM...

Let it never be said that this column isn’t here to help out agents directly. In this week’s Natter, I speak...

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...

For many, paying money to use an estate agent is primarily because that company has a database of buyers or tenants....

As the high-street sees a dramatic increase in footfall1, a trend that is set to continue, agents are elevating their window...

One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...

Rightmove and Zoopla have both made PropTech announcements as the scramble to retain and win agents continues. Rightmove’s draw-a-search tool has been...

The Bruce brothers' new portal Boomin has launched a day early - and no, this isn't an April Fool. The site went live...

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

HM Revenue and Customs and the Advertising Standards Authority are working together to cut out misleading marketing by promoters of stamp...

The advertising watchdog has told the agency industry to clean up its act on four issues, with clarity over fees being...

Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’...

Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...

A new tool which identifies preferences of Facebook users and then targets them with ads for appropriate homes on sale, is...

Zoopla says it wants to know what agents think of its new TV advert which airs from tomorrow but can be...

It’s official – the property market is back open for business. Estate agents have started to unfurlough staff and many are...

Over the last few years, there have been a number of high-profile court cases in which renters took action against letting...

There’s been a very significant increase in the number of listings carrying virtual viewings, accelerating during the period of the Coronavirus crisis and...

We are still living in highly extraordinary times, perhaps evidenced best by the fact that the Prime Minister, Boris Johnson, was...

Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...

We live in uncertain times. That I do not need to say to anybody. I am writing this piece aboard my...

In the last few Natters I’ve focused on the slow death of local newspaper advertising, and how many agents are now...

For a very long time, it was one of the best ways – if not the best way – of generating...

After a challenging period for the UK property market, recovery is very much on the cards and the end to uncertainty...

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...

Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...

OnTheMarket TV adverts return on Monday with what the portal calls “a refreshed version” giving more prominence to its ‘new and...

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

A top London estate agent says the humble For Sale board remains the cheapest and most effective marketing tool - even...

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

Last week, the Ministry for Housing, Communities and Local Government announced a number of measures aimed at further tackling homelessness, including...

We all know the three essential things an estate agent must have on their website include the ability to be able...

Purchasing a property. It’s a key life goal that so many Millennials aspire to - yet one that has become frustratingly...

Zoopla is launching its latest advertising campaign from Boxing Day with ideas from the creative minds behind Wallace & Gromit.  From Wednesday...

With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...

The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...

First things first, I have to mention the World Cup. The dream is over, football’s not quite coming home (not until...

The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...

Cast your mind back to July 2008 – Gordon Brown was Prime Minister, the Euros were in full swing in Austria/Switzerland...

Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...

The annual report from the Advertising Standards Authority and the Committees of Advertising Practice, out today, shows that the estate and...

A BBC Radio 5 Live analysis of online reviews has reignited the argument about the glut of positive reviews for Purplebricks...

I have total transparency. I love that.  I know how the portals are doing, I know how many people are clicking on...

Online estate agency Tepilo and over-60s ‘life plan’ property sales service Homewise have been rapped over the knuckles following complaints made...

When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...

The death of traditional TV – where viewers sit down together to watch shows at defined times – has been much...

Why I won’t buy Purplebricks shares and why if I had any, I’d sell fast… In its latest adverts, Purplebricks attempts to...

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

In a sign of how technology has become a mainstream part of the house sales process. the consumer group Which? has...

As we hurtle towards the end of 2017, it’s time to reflect on the year that’s just been.   Even better, this property-based...

Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...

Purplebricks has told Estate Agent Today it is more open about its business than almost any other agency and stridently rejects criticism about...

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

Are you protecting your data right? This may sound like the sort of direct warning you get from cold callers or...

We’re already more than halfway through 2017 and, against all the odds, it’s pushing 2016 close in terms of eventfulness and...

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...